Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing concepts to completely appreciate the book.
If you desire to learn from someone who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to completely value it.
But in general, Dotcom Secrets is a valuable resource for anybody aiming to develop or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it several times to completely comprehend it. Or simply make it your companion as you set about your online way of life company experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both brand-new and innovative online business owners.
The number of business books do you still find appropriate in this ever-changing world? Even though marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online service only.
But don’t be constrained by that since the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to begin or scale a company and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You need to think about another book.
Although, DotCom Secrets offers clever insights and methods to:
Existing business owners: If you have not started a business at all or have no organization idea, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can discover methods to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your idea of business, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. You do not want to die since you lack the skillset, tools, and secrets that have been tested and shown to produce excellent outcomes.
So whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable business.
If you already have a company, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your service, how to attract consumers, and the tricks to substantially boost your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– because they match each other and provide for beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to effectively structure your service. You get to learn how to deliver your message and communicate worth in such a way that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and get paid to share messages that will change someone else’s life.
Both books are advised to company owner who want to become more effective in their industries. Business owners who are developed to see chances in competitors instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your organization. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 easy concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is key when it comes to constructing a sustainable service. , if there’s no value, customers and clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your clients with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes everything you currently learn about growing a successful organization. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is very important and has changed the way entrepreneurs and services approach sales online.
It works since it takes into account the customers’ habits– and moves them through the different actions of your worth ladder up until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target audience is essential.
This secret lays out where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for many people. It’s perhaps the most daunting element of running an effective online company.
Do you truly understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He reveals you the best kind of traffic that you must take note of and how it can change your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will lead to a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a business owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it suggests you can add more competent customers to your e-mail list and launch an effective item that people are prepared and prepared to acquire right away.
In creating that appealing character, Russell Brunson defines the 3 components you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these components and their components, and recognize the best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a sought-after web marketer.
The Soap Opera Sequence works since it profits from offering value to your subscribers. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting email sequences are over. Don’t simply enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You should be tactical and purposeful about it anyways.
You want to be able to lead perfect customers back to your deal. This may look easy however it’s effective!
When you’re sending Seinfeld e-mails, Russell likewise supplies great examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the methods and strategies for building high-converting funnels are talked about in detail, as well as and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole lorry. What a dreadful course to follow when constructing a company!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I read DotCom Secrets a few years ago (and a number of times more since that first time to fully understand and carry out the methods in my own online company.
It not just opened my eyes to funnels and how to develop them but likewise the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is essential to developing the best kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you require to fully comprehend when creating a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization advice. It enters into the particular landing pages you can produce in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
You can decide which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, especially if you have a product you’re currently selling online (and even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a certain WORD can alter your whole organization magically. That single word can serve as bait.
Regardless of the market you operate in, what you do, what products you offer, or the business design, this is the part that some of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this section since it was unique in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. As soon as the visitor has actually successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and amusing– thereby causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ significance using the value ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Easy methods that will work for any business design.
Build relationships and establish rapport with your clients.
You might require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you carry out the details).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a company.
You’ll discover a bunch of aha minutes while going through the sections. More notably, you’re guided on how to include the idea into my own company.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets totally free.