Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully appreciate the book.
If you desire to find out from someone who has in fact made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to fully value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online organization.
So if you’re prepared to gain from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it multiple times to completely understand it. Or simply make it your companion as you tackle your online lifestyle company adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it pertinent to both innovative and brand-new online business owners.
The number of company books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your company. You’ll certainly get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization only.
However don’t be constrained by that since the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale a company or start and follow proven ‘shortcut’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
Although, DotCom Secrets offers smart insights and techniques to:
Existing business owners: If you have not started a company at all or have no business idea, the book might not be relevant to you.
Item owners: If you have an existing item already, then you can find out methods to double and even triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your concept of business, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been checked and shown to produce fantastic results, you don’t desire to fizzle out.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a rewarding business.
If you currently have a company, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you should do to fail-proof your company, how to attract consumers, and the secrets to considerably increase your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– considering that they complement each other and offer starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your service. You get to learn how to deliver your message and communicate worth in such a way that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to company owner who want to end up being more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that outlines the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your business. How does this understanding help your clients and clients?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four basic concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it concerns building a sustainable service. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters everything you currently know about growing a successful business. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the way business owners and companies approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the various steps of your worth ladder till they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is necessary.
This secret details where your target audience (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for most people. It’s probably the most complicated aspect of running a successful online organization.
Do you truly understand how traffic operates in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He reveals you the best kind of traffic that you need to take notice of and how it can transform your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will result in a sale.
Make certain you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it means you can add more competent customers to your email list and launch an effective product that people are ready and willing to purchase right now.
In producing that attractive character, Russell Brunson specifies the three elements you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these parts and their components, and determine the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have assisted him to transition into an Attractive Character and a popular web online marketer.
Since it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring email series are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You must be purposeful and strategic about it anyways.
You want to have the ability to lead ideal customers back to your deal. This might look basic but it’s powerful!
When you’re sending Seinfeld emails, Russell likewise supplies great examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are gone over in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s a possibility that you’re making the above error.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire automobile. When building a service, what a terrible course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and several times more since that first time to totally comprehend and implement the methods in my own online organization.
It not just opened my eyes to funnels and how to build them but also the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, 7-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This secret alone is fundamental to creating the ideal type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing principle that you require to completely understand when developing a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service guidance. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and items.
You can decide which you desire to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have a product you’re currently selling online (or perhaps offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a specific WORD can alter your whole company magically. That single word can act as bait.
No matter the market you operate in, what you do, what products you use, or the business model, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this area since it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to fight with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it reveals what must occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or business owners who have Shipping plus free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy. It’s “unnoticeable”– which implies there’s no aggressive or deception involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– thus causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your service’ importance using the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Basic strategies that will work for any company model.
Build relationships and establish relationship with your consumers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you execute the details).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a service.
You’ll come across a lot of aha moments while going through the sections. More notably, you’re guided on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets free of charge.