Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing principles to completely value the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing principles to totally value it.
But in general, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online business.
So if you’re prepared to learn from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it numerous times to fully comprehend it. Or merely make it your buddy as you go about your online lifestyle organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both advanced and new online business owners.
The number of company books do you still discover relevant in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still incredibly relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to begin an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your company. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online service just.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale an organization or start and follow tested ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing company owner: If you have not begun a business at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing item already, then you can discover methods to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your concept of business, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t wish to fizzle out since you do not have the skillset, tools, and tricks that have been checked and shown to produce great outcomes.
Whether you’re a beginner who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative organization.
If you currently have a company, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you must do to fail-proof your service, how to draw in clients, and the tricks to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– because they match each other and provide for beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your company. You get to discover how to deliver your message and communicate worth in a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and get paid to share messages that will change someone else’s life.
Both books are recommended to company owner who want to end up being more successful in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that details the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding assist your consumers and clients?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns building a sustainable organization. , if there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also offer your consumers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently learn about growing a successful business. You’ll begin with constructing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has actually changed the way business owners and companies approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the various actions of your value ladder until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to specify your target audience is important.
This secret lays out where your target market (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most complicated element of running an effective online business.
Do you really comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He shows you the best kind of traffic that you must take notice of and how it can transform your company. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will result in a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it implies you can include more certified customers to your email list and introduce a successful item that people are willing and all set to purchase right away.
In producing that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email templates that have actually assisted him to shift into a sought-after web and an appealing character online marketer.
Due to the fact that it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can easily link with. You must be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This might look easy but it’s effective!
Russell likewise provides good examples and composed templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the methods and tactics for building high-converting funnels are talked about in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire car. When developing an organization, what a terrible course to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your business. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a few years ago (and a number of times more because that very first time to totally understand and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This secret alone is fundamental to producing the ideal kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing idea that you need to totally understand when producing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization suggestions. It goes into the specific landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive buyers for your products and services.
You can choose which you desire to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, specifically if you have an item you’re presently selling online (or even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can change your whole service magically. That single word can serve as bait.
No matter the market you run in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this area since it was special in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have actually helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what ought to take place as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– consequently triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your organization’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your market.
Basic strategies that will work for any business design.
Establish and develop relationships relationship with your customers.
You might require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you execute the info).
The book is ideal for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing an organization.
You’ll discover a lot of aha moments while going through the sections. You’re assisted on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets free of charge.