Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to improve your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing principles to totally appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to totally value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online company.
So if you’re prepared to learn from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it multiple times to totally grasp it. Or merely make it your buddy as you set about your online way of life organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both new and innovative online entrepreneurs.
The number of business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell discuss are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your organization. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company only.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a company or begin and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to think about another book.
Although, DotCom Secrets provides smart insights and strategies to:
Existing entrepreneur: If you haven’t started a service at all or have no company idea, the book may not be relevant to you.
Item owners: If you have an existing product already, then you can find out strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and proven to produce terrific outcomes, you don’t want to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a profitable service.
If you currently have an organization, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you should do to fail-proof your organization, how to attract customers, and the secrets to considerably increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– because they match each other and provide for beginning and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your service. You get to find out how to deliver your message and interact value in a manner that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are advised to company owner who wish to become more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your business. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is essential. , if there’s no worth, customers consumers clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also supply your clients with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you currently understand about growing a successful service. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is necessary and has altered the way business owners and services approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the various actions of your value ladder up until they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to recognize or serve them. That’s why knowing how to define your target market is very important.
This secret outlines where your target audience (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s arguably the most daunting aspect of running an effective online organization.
Do you truly understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the best type of traffic that you must pay attention to and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it implies you can add more qualified customers to your e-mail list and launch a successful item that individuals are prepared and ready to buy right away.
In producing that appealing character, Russell Brunson defines the three components you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these parts and their aspects, and determine the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of giving worth to your subscribers. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of boring email series are over. Do not just delight in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can quickly link with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead ideal clients back to your deal. This may look easy but it’s effective!
When you’re sending Seinfeld emails, Russell also offers excellent examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the methods and methods for building high-converting funnels are discussed in detail, in addition to and what you really should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. In other words, there’s no need to transform the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. What a horrible path to follow when building a company!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and execute the techniques in my own online service.
It not just opened my eyes to funnels and how to construct them however also the 7 phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, 7-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is basic to developing the best type of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you need to fully understand when developing a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service guidance. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your product or services.
Once you’ve understood how this works, you can choose which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, especially if you have a product you’re currently selling online (and even offline).
I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your entire organization magically. That single word can function as bait.
Regardless of the industry you run in, what you do, what items you provide, or business design, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this section since it was special in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what should take place once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– therefore triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium clients.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your service’ significance using the worth ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Easy methods that will work for any organization model.
Establish and construct relationships connection with your clients.
You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the info).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for beginning and growing an organization.
You’ll stumble upon a bunch of aha minutes while going through the areas. You’re directed on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely recommend that you get a copy of DotCom Secrets totally free.