Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to fully appreciate the book.
If you want to find out from somebody who has really made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to totally appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online organization.
So if you’re ready to learn from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it multiple times to totally comprehend it. Or just make it your buddy as you go about your online lifestyle company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and sophisticated online entrepreneurs.
How many business books do you still discover relevant in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your organization. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to start or scale a company and follow tested ‘faster way’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
DotCom Secrets provides smart insights and methods to:
Existing entrepreneur: If you haven’t started an organization at all or have no business concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can learn strategies to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take actions that might challenge your idea of business, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You don’t want to die due to the fact that you lack the skillset, tools, and secrets that have been checked and shown to produce excellent results.
So whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a rewarding service.
If you already have an organization, use the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you should do to fail-proof your organization, how to bring in customers, and the tricks to significantly increase your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and offer beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your service. You get to find out how to provide your message and interact value in a manner that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to business owners who want to become more effective in their industries. Business owners who are constructed to see opportunities in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your organization. How does this understanding help your clients and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is key. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise offer your consumers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters everything you already learn about growing a profitable business. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is essential and has altered the method entrepreneurs and organizations approach sales online.
It works because it takes into account the clients’ behaviors– and moves them through the various steps of your value ladder till they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to define your target market is essential.
This secret describes where your target audience (i.e., consumers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for most people. It’s arguably the most daunting aspect of running an effective online business.
Do you actually comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you must take notice of and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding strategies, the tricks to communicating well with your audience that will result in a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it means you can add more qualified customers to your e-mail list and introduce an effective product that people are willing and ready to acquire right now.
In developing that attractive character, Russell Brunson defines the three components you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these components and their elements, and determine the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have helped him to shift into an Attractive Character and an in-demand internet online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your subscribers. This ‘value’ paired with a tempting open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Do not simply take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You ought to be purposeful and tactical about it anyways.
You want to have the ability to lead perfect clients back to your offer. This may look simple however it’s effective however!
Russell likewise supplies good examples and written design templates to speed up the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and tactics for developing high-converting funnels are gone over in detail, in addition to and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire car. When developing a company, what a terrible path to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a couple of years ago (and numerous times more since that first time to completely understand and implement the techniques in my own online organization.
It not only opened my eyes to funnels and how to construct them however also the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or even eight-figure organization is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is essential to developing the best kind of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing concept that you require to totally understand when developing a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal organization advice. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
Once you’ve understood how this works, you can choose which you wish to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, particularly if you have an item you’re presently selling online (and even offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can change your entire business amazingly. That single word can act as bait.
Despite the industry you operate in, what you do, what products you use, or the business model, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not understand this section because it was distinct in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to fight with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it reveals what need to take place when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. When the visitor has effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– thereby triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your company’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your market.
Basic methods that will work for any business model.
Build relationships and establish connection with your customers.
You might need to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you implement the information).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and beginning.
You’ll stumble upon a bunch of aha moments while going through the areas. More notably, you’re assisted on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.