Dotcom Secrets Russel Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can utilize to enhance your company immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing principles to fully appreciate the book.

Dotcom Secrets is a great resource if you want to learn from someone who has in fact made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business instantly.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing principles to fully value it.

But overall, Dotcom Secrets is an important resource for anybody seeking to construct or grow an online company.

So if you’re prepared to gain from among the masters of Sales Funn, be sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may have to read it several times to totally grasp it. Or simply make it your companion as you tackle your online way of life business adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both new and sophisticated online business owners.

How many business books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still extremely relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized offline and online.”

This is a powerful and transformative book. If you’re looking to start an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your business. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.

But do not be constrained by that because the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you wish to begin or scale a company and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.

DotCom Secrets provides wise insights and techniques to:

Existing business owners: If you have not started an organization at all or have no business idea, the book might not be relevant to you.

Item owners: If you have an existing item currently, then you can find out techniques to double or even triple your sales.

Positive marketers: If you’re willing to take actions that might challenge your concept of company, then you ought to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a company that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have been tested and proven to produce great results.

So whether you’re a novice who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a successful service.

If you currently have a business, utilize the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you need to do to fail-proof your company, how to attract customers, and the secrets to considerably increase your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing service or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and attend to starting and growing a successful organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to efficiently structure your company. You get to discover how to provide your message and interact worth in a manner that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and earn money to share messages that will change somebody else’s life.

Both books are advised to business owners who wish to become more effective in their industries. Entrepreneurs who are constructed to see chances in competitors instead of pain.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you want your business. How does this understanding assist your clients and consumers?

This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four easy concerns were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your organization?

You’ll discover answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable business, worth is crucial. , if there’s no worth, customers and clients will leave.

Customers

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more tailored solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that changes whatever you currently know about growing a profitable organization. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is important and has altered the way business owners and companies approach sales online.

It works because it takes into consideration the consumers’ habits– and moves them through the different actions of your value ladder up until they’re ready to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to recognize or serve them. That’s why knowing how to specify your target audience is essential.

This secret details where your target audience (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant struggle for many people. It’s probably the most overwhelming aspect of running a successful online organization.

Do you really comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.

He reveals you the very best type of traffic that you must take note of and how it can change your business. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will cause a sale.

Make certain you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?

As a business owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it suggests you can include more qualified consumers to your email list and introduce an effective product that people are ready and ready to acquire right away.

In creating that attractive character, Russell Brunson defines the 3 components you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an attractive character utilizing these elements and their elements, and recognize the best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five email design templates that have actually assisted him to transition into an Attractive Character and a desired web marketer.

The Soap Opera Sequence works since it takes advantage of giving worth to your subscribers. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.

The days of dull email sequences are over. Don’t just enjoy daytime drama on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You ought to be tactical and purposeful about it anyways.

You wish to be able to lead perfect clients back to your deal. This may look easy however it’s powerful nonetheless!

Russell likewise supplies good examples and composed templates to speed up the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and methods for building high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s a chance that you’re making the above error.

This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole automobile. What a horrible course to follow when constructing a business!

The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their precise consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is a valuable gift for your organization. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely glad that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to fully comprehend and execute the strategies in my own online organization.

It not only opened my eyes to funnels and how to construct them but likewise the seven phases that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference between having a six-, seven-, and even eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.

This secret alone is basic to creating the ideal type of page, offer, and traffic that will result in sales.

There’s likewise the pre-framing concept that you need to totally understand when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common company recommendations. It goes into the particular landing pages you can create in the 7 structure phases that we’ve discussed earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times throughout these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyperactive purchasers for your product or services.

Once you’ve comprehended how this works, you can choose which you wish to start with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this area and reveals the trick that made all his books sell millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your service, specifically if you have an item you’re currently offering online (and even offline).

I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He stresses the power of words and how utilizing a specific WORD can change your whole organization magically. That single word can serve as bait.

No matter the industry you run in, what you do, what products you use, or the business design, this is the part that some of the effective business owners would hide from you.

 

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t understand this area since it was distinct in its way. I had to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to deal with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, valuable, and amusing– consequently causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief however you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Enhance your organization’ significance using the value ladders and sales funnel methods and scripts.

Get secrets to ending up being a thought leader in your market.

Easy strategies that will work for any business model.

Establish and develop relationships rapport with your clients.

Cons.

You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you carry out the info).

The book is perfect for services that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for growing an organization and starting.

You’ll stumble upon a lot of aha minutes while going through the areas. More significantly, you’re guided on how to integrate the principle into my own company.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<