Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your business immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to completely value the book.
If you desire to learn from someone who has actually made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing concepts to totally appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online service.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to completely comprehend it. Or simply make it your companion as you go about your online way of life service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and innovative online business owners.
How many organization books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your service. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization only.
However don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale a company or start and follow proven ‘shortcut’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You need to consider another book.
DotCom Secrets offers wise insights and strategies to:
Existing entrepreneur: If you have not begun a company at all or have no organization idea, the book might not be relevant to you.
Item owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.
Positive online marketers: If you’re willing to take steps that may challenge your concept of service, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You do not wish to die because you do not have the skillset, tools, and secrets that have been evaluated and proven to produce excellent results.
So whether you’re a newbie who’s just beginning or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative service.
If you currently have a service, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you ought to do to fail-proof your service, how to attract clients, and the tricks to considerably increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss the opportunity to rapidly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– because they complement each other and offer starting and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your organization. You get to learn how to deliver your message and interact worth in a manner that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are suggested to company owner who want to become more effective in their industries. Business owners who are developed to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your organization. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, value is essential. If there’s no worth, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your clients with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already know about growing a rewarding business. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is very important and has actually changed the method business owners and services approach sales online.
It works because it considers the customers’ habits– and moves them through the different steps of your value ladder till they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., consumers who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for many people. It’s arguably the most overwhelming aspect of running a successful online business.
Do you really comprehend how traffic works in the online marketing area? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He reveals you the very best kind of traffic that you must take notice of and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will cause a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it means you can include more certified consumers to your e-mail list and introduce a successful item that individuals are ready and all set to purchase immediately.
In producing that attractive character, Russell Brunson defines the three parts you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their elements, and identify the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have helped him to transition into an Attractive Character and a sought-after web online marketer.
The Soap Opera Sequence works because it profits from giving worth to your subscribers. This ‘worth’ paired with a tempting open story hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead perfect consumers back to your deal. This might look simple but it’s effective however!
When you’re sending out Seinfeld emails, Russell also offers great examples and written design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and techniques for constructing high-converting funnels are talked about in detail, as well as and what you actually must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. When building a business, what a terrible path to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I check out DotCom Secrets a couple of years ago (and several times more because that first time to completely understand and implement the techniques in my own online business.
It not only opened my eyes to funnels and how to construct them but also the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This trick alone is basic to producing the ideal kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you require to totally understand when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business recommendations. It enters into the particular landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and items.
As soon as you’ve comprehended how this works, you can decide which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, particularly if you have an item you’re presently offering online (or perhaps offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can alter your entire service magically. That single word can act as bait.
No matter the industry you operate in, what you do, what items you use, or the business model, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– therefore triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your organization’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Easy techniques that will work for any company model.
Establish and develop relationships relationship with your consumers.
You might need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you implement the information).
The book is ideal for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for beginning and growing a service.
You’ll encounter a lot of aha moments while going through the areas. You’re assisted on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly advise that you get a copy of DotCom Secrets free of charge.