Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to construct a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to completely appreciate the book.
If you want to find out from somebody who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to completely appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online business.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it numerous times to completely understand it. Or simply make it your buddy as you tackle your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both advanced and new online entrepreneurs.
The number of company books do you still find relevant in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your service. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a company or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You should consider another book.
DotCom Secrets provides clever insights and methods to:
Existing business owners: If you haven’t begun a business at all or have no business concept, the book may not relate to you.
Product owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your concept of business, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been tested and shown to produce great results, you do not want to fizzle out.
So whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding company.
If you already have a service, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your business, how to draw in consumers, and the secrets to significantly boost your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– given that they complement each other and attend to beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your organization. You get to learn how to deliver your message and communicate value in a manner that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are advised to entrepreneur who want to become more effective in their markets. Business owners who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your company. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. If there’s no value, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters everything you currently know about growing a successful company. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is essential and has actually changed the method business owners and businesses approach sales online.
It works since it considers the clients’ habits– and moves them through the various steps of your worth ladder till they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to specify your target market is very important.
This secret outlines where your target audience (i.e., customers who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for most people. It’s probably the most challenging element of running an effective online company.
Do you actually understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He reveals you the best type of traffic that you ought to focus on and how it can change your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it means you can include more certified clients to your email list and launch an effective product that people are prepared and ready to buy right now.
In developing that attractive character, Russell Brunson defines the three components you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these components and their aspects, and identify the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to connect and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have assisted him to transition into a desired web and an attractive character marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Don’t just enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can easily connect with. You must be tactical and purposeful about it anyways.
You wish to be able to lead perfect clients back to your offer. This might look easy but it’s effective nevertheless!
Russell also offers good examples and composed design templates to speed up the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and methods for building high-converting funnels are talked about in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole car. When constructing a service, what an awful path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a few years ago (and a number of times more since that first time to totally understand and execute the techniques in my own online business.
It not only opened my eyes to funnels and how to build them but likewise the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.
This secret alone is fundamental to producing the ideal kind of page, deal, and traffic that will cause sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully understand. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company recommendations. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your products and services.
As soon as you’ve comprehended how this works, you can decide which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have a product you’re currently selling online (or even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your whole service magically. That single word can serve as bait.
Regardless of the industry you operate in, what you do, what items you offer, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t comprehend this section because it was unique in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what should occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to buy. It’s “invisible”– which indicates there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– consequently causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your organization’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Simple methods that will work for any service design.
Build relationships and establish relationship with your consumers.
You may need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the details).
The book is perfect for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing an organization and starting.
You’ll come across a bunch of aha moments while going through the sections. More importantly, you’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and company. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.