Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your business immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully value the book.
Dotcom Secrets is an excellent resource if you want to learn from somebody who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online company.
So if you’re ready to learn from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it numerous times to completely comprehend it. Or simply make it your buddy as you go about your online way of life organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and brand-new online business owners.
The number of service books do you still find pertinent in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with effective list building and sales/conversion methods, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to begin a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online service only.
Do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to start or scale a company and follow tested ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You must think about another book.
DotCom Secrets provides clever insights and methods to:
Existing company owner: If you haven’t started a company at all or have no business concept, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can find out strategies to double and even triple your sales.
Confident online marketers: If you’re willing to take actions that might challenge your concept of business, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You do not wish to blow over because you lack the skillset, tools, and secrets that have been evaluated and shown to produce terrific outcomes.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a rewarding company.
If you currently have a business, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you should do to fail-proof your service, how to draw in customers, and the tricks to considerably boost your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to quickly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– given that they match each other and provide for beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your business. You get to find out how to provide your message and interact worth in a manner that makes people want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and earn money to share messages that will change another person’s life.
Both books are advised to business owners who wish to become more successful in their industries. Entrepreneurs who are built to see opportunities in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your company. How does this understanding help your consumers and customers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is crucial when it comes to building a sustainable service. , if there’s no worth, customers consumers clients customers leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your customers with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you already understand about growing a successful business. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have an efficient value adder drawn up.
The sales funnel is necessary and has actually changed the method business owners and businesses approach sales online.
It works since it considers the customers’ habits– and moves them through the different steps of your worth ladder up until they’re ready to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target audience is necessary.
This secret describes where your target market (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most challenging element of running a successful online organization.
Do you really understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He reveals you the best kind of traffic that you should take note of and how it can transform your organization. The type of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.
Make certain you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more competent customers to your email list and launch an effective item that individuals are ready and ready to buy immediately.
In creating that attractive character, Russell Brunson specifies the three parts you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these parts and their components, and determine the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have actually assisted him to transition into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works since it capitalizes on giving value to your subscribers. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look easy however it’s powerful however!
When you’re sending Seinfeld e-mails, Russell also offers good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the strategies and tactics for developing high-converting funnels are gone over in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole lorry. What a horrible path to follow when building a service!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your service. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a few years ago (and several times more because that first time to totally comprehend and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to develop them but likewise the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or perhaps eight-figure service is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This secret alone is fundamental to creating the best kind of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing concept that you need to completely understand when producing a funnel– especially if you want visitors and leads to trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company guidance. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper buyers for your products and services.
You can decide which you desire to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, especially if you have an item you’re currently offering online (or perhaps offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can change your entire business magically. That single word can act as bait.
Despite the market you run in, what you do, what products you use, or business model, this is the part that some of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was unique in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to buy. It’s “invisible”– which indicates there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– thus causing visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Improve your business’ relevance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple techniques that will work for any company model.
Establish and build relationships relationship with your consumers.
You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the information).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a business.
You’ll encounter a bunch of aha moments while going through the areas. More significantly, you’re guided on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.