Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing concepts to completely value the book.
If you desire to find out from someone who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing ideas to fully value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online service.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it numerous times to fully comprehend it. Or just make it your companion as you set about your online lifestyle business adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it appropriate to both sophisticated and new online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion methods, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to begin a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization only.
However do not be constrained by that since the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to scale a company or begin and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing business owners: If you haven’t started a company at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing item currently, then you can discover methods to double and even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your concept of company, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have actually been tested and shown to produce terrific outcomes, you don’t desire to fizzle out.
So whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a rewarding organization.
If you currently have a service, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your organization, how to attract customers, and the tricks to considerably boost your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– considering that they complement each other and offer starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your company. You get to find out how to provide your message and interact worth in a manner that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to company owner who wish to end up being more successful in their industries. Business owners who are built to see opportunities in competitors instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your company. How does this understanding help your customers and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is essential. , if there’s no worth, clients and customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise offer your customers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters whatever you already learn about growing a successful business. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have a reliable value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has changed the method entrepreneurs and organizations approach sales online.
It works since it takes into consideration the consumers’ habits– and moves them through the different steps of your value ladder till they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to recognize or serve them. That’s why understanding how to specify your target audience is necessary.
This secret details where your target audience (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s arguably the most overwhelming aspect of running an effective online organization.
Do you truly comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He shows you the very best kind of traffic that you need to take notice of and how it can change your service. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it means you can include more certified consumers to your e-mail list and launch an effective product that individuals are ready and ready to buy right now.
In producing that attractive character, Russell Brunson defines the 3 elements you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these parts and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to connect and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email design templates that have actually assisted him to transition into an in-demand internet and an appealing character marketer.
Because it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of uninteresting email series are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You should be purposeful and tactical about it anyways.
You wish to be able to lead perfect clients back to your offer. This might look basic however it’s powerful nevertheless!
Russell also offers fine examples and written design templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the methods and tactics for developing high-converting funnels are discussed in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole lorry. What a dreadful path to follow when developing a business!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a few years ago (and numerous times more because that first time to totally comprehend and execute the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, and even eight-figure company is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is essential to developing the right type of page, deal, and traffic that will result in sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization guidance. It enters into the particular landing pages you can develop in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper purchasers for your services and products.
You can choose which you want to start with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have an item you’re presently offering online (and even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole business magically. That single word can act as bait.
Regardless of the industry you operate in, what you do, what items you use, or business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this area since it was special in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– thereby triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your service’ significance using the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your market.
Basic methods that will work for any business model.
Establish and construct relationships relationship with your clients.
You may require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you carry out the details).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for beginning and growing a company.
You’ll discover a bunch of aha minutes while going through the sections. More significantly, you’re directed on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets for FREE.