Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will motivate you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to improve your business right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing principles to totally value the book.
If you want to discover from someone who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing ideas to totally value it.
Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online organization.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it several times to completely understand it. Or just make it your companion as you tackle your online way of life business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and advanced online entrepreneurs.
How many company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your company. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online company just.
But don’t be constrained by that since the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to scale an organization or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing entrepreneur: If you have not begun a company at all or have no organization idea, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can find out techniques to double and even triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your idea of organization, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been tested and proven to produce terrific results, you do not desire to fizzle out.
So whether you’re a novice who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative company.
If you currently have a service, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you should do to fail-proof your business, how to draw in consumers, and the secrets to considerably improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the chance to quickly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– since they match each other and offer beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your service. You get to find out how to deliver your message and interact value in a way that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are suggested to entrepreneur who want to become more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding assist your clients and consumers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is essential. If there’s no value, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll also provide your clients with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you currently learn about growing a successful service. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient value adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is essential and has changed the method entrepreneurs and businesses approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the different actions of your worth ladder till they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to identify or serve them. That’s why understanding how to specify your target audience is very important.
This secret lays out where your target audience (i.e., clients who are ready to acquire your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for the majority of people. It’s arguably the most overwhelming element of running a successful online company.
Do you actually understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation competence, Russell has the answers.
He shows you the very best type of traffic that you must pay attention to and how it can change your service. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Ensure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a company owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it implies you can add more qualified clients to your e-mail list and launch an effective product that individuals are prepared and willing to acquire right now.
In producing that attractive character, Russell Brunson specifies the three components you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these elements and their aspects, and recognize the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have assisted him to shift into a popular internet and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on providing value to your subscribers. This ‘worth’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect customers back to your offer. This might look simple however it’s powerful nevertheless!
Russell also provides good examples and written design templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are gone over in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. When building a company, what a dreadful course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a few years ago (and several times more because that very first time to totally comprehend and implement the methods in my own online service.
It not only opened my eyes to funnels and how to develop them however also the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This secret alone is fundamental to producing the best type of page, deal, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to completely understand when developing a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service advice. It goes into the particular landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive buyers for your product or services.
You can choose which you want to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your service, particularly if you have an item you’re presently offering online (or perhaps offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a particular WORD can change your whole organization magically. That single word can act as bait.
Despite the market you run in, what you do, what products you use, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this area due to the fact that it was special in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. But it’s “unnoticeable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– therefore triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your service’ significance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your market.
Basic strategies that will work for any business model.
Build relationships and develop rapport with your customers.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you carry out the information).
The book is perfect for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing a business and beginning.
You’ll encounter a bunch of aha moments while going through the areas. You’re assisted on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.