Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing ideas to totally appreciate the book.
Dotcom Secrets is a great resource if you wish to gain from someone who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to totally appreciate it.
However in general, Dotcom Secrets is an important resource for anyone seeking to develop or grow an online organization.
So if you’re prepared to learn from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may have to read it several times to totally understand it. Or just make it your buddy as you go about your online lifestyle service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both innovative and brand-new online entrepreneurs.
The number of business books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to start an organization or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your business. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business only.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale an organization or start and follow tested ‘shortcut’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing company owner: If you have not begun a service at all or have no service concept, the book may not relate to you.
Item owners: If you have an existing item currently, then you can find out techniques to double or even triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your concept of service, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. You do not wish to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been checked and shown to produce fantastic outcomes.
Whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding company.
If you already have a company, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you should do to fail-proof your service, how to draw in customers, and the tricks to considerably boost your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, entrepreneur and online marketers– given that they match each other and attend to beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your organization. You get to discover how to deliver your message and interact worth in such a way that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and earn money to share messages that will alter somebody else’s life.
Both books are advised to company owner who want to end up being more successful in their markets. Business owners who are built to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your organization. How does this understanding help your customers and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your service?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, worth is crucial. , if there’s no value, clients clients customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your clients with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters everything you already learn about growing a lucrative organization. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is important and has altered the method business owners and businesses approach sales online.
It works because it considers the customers’ habits– and moves them through the different actions of your value ladder till they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for many people. It’s perhaps the most overwhelming element of running an effective online service.
Do you truly understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He reveals you the best type of traffic that you should take note of and how it can change your service. The type of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it means you can include more qualified customers to your e-mail list and release a successful item that individuals are ready and ready to acquire right now.
In developing that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these parts and their components, and identify the best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to link and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have assisted him to shift into an in-demand web and an appealing character marketer.
The Soap Opera Sequence works because it capitalizes on providing value to your customers. This ‘worth’ coupled with an alluring open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull email sequences are over. Do not simply take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can easily link with. You need to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This may look easy but it’s powerful nonetheless!
When you’re sending Seinfeld emails, Russell likewise supplies excellent examples and written templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and strategies for developing high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. When developing a service, what a horrible path to follow!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless present for your organization. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a couple of years ago (and several times more since that first time to completely understand and carry out the strategies in my own online business.
It not just opened my eyes to funnels and how to construct them but also the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, 7-, and even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This secret alone is basic to producing the ideal type of page, deal, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to completely comprehend when developing a funnel– especially if you want visitors and leads to trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization guidance. It goes into the specific landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your services and products.
When you’ve understood how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have an item you’re presently offering online (and even offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a certain WORD can change your whole service amazingly. That single word can function as bait.
No matter the industry you run in, what you do, what products you offer, or the business model, this is the part that a few of the successful business owners would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I could not understand this area due to the fact that it was special in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have actually helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to buy. It’s “undetectable”– which suggests there’s no aggressive or deception included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and entertaining– thus causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your business’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Simple strategies that will work for any organization model.
Establish and build relationships relationship with your consumers.
You may need to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you execute the details).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a business and beginning.
You’ll come across a lot of aha moments while going through the sections. You’re guided on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.