Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing concepts to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to totally appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it multiple times to totally comprehend it. Or simply make it your companion as you set about your online way of life service adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both advanced and brand-new online entrepreneurs.
The number of company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service just.
But don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale a company or begin and follow proven ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to consider another book.
DotCom Secrets supplies clever insights and methods to:
Existing company owner: If you have not begun a company at all or have no service idea, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your concept of business, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. Since you lack the skillset, tools, and tricks that have been checked and proven to produce fantastic outcomes, you don’t desire to fizzle out.
Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable service.
If you already have a business, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you must do to fail-proof your organization, how to draw in consumers, and the secrets to substantially enhance your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– considering that they complement each other and attend to starting and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your organization. You get to learn how to deliver your message and interact value in a manner that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and earn money to share messages that will alter someone else’s life.
Both books are advised to business owners who wish to end up being more effective in their industries. Business owners who are built to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your company. How does this understanding assist your consumers and clients?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it concerns developing a sustainable company. , if there’s no worth, customers and clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your customers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you currently understand about growing a successful service. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is very important and has changed the method business owners and services approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why knowing how to define your target audience is essential.
This secret details where your target audience (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for the majority of people. It’s probably the most daunting aspect of running an effective online organization.
Do you actually understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you must take note of and how it can change your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it suggests you can add more certified consumers to your email list and release an effective item that individuals are prepared and prepared to acquire right away.
In developing that appealing character, Russell Brunson specifies the three components you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these elements and their elements, and identify the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and develop an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have helped him to transition into an Attractive Character and a popular internet marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing worth to your customers. This ‘value’ paired with an irresistible open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring email series are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.
You wish to be able to lead ideal clients back to your offer. This might look easy but it’s effective!
Russell likewise provides fine examples and composed design templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the methods and strategies for developing high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of staying with systems that work. In other words, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire vehicle. What a terrible path to follow when constructing an organization!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your organization. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully comprehend and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, 7-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.
This trick alone is basic to creating the ideal kind of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing principle that you need to totally understand when producing a funnel– specifically if you want visitors and causes trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company recommendations. It enters into the specific landing pages you can develop in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your services and products.
As soon as you’ve understood how this works, you can choose which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have a product you’re presently offering online (or even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your whole service magically. That single word can act as bait.
Despite the market you operate in, what you do, what products you use, or the business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was distinct in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or business owners who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to purchase. It’s “unnoticeable”– which implies there’s no pushy or deception involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– thereby triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your service’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Basic strategies that will work for any organization design.
Build relationships and develop rapport with your consumers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you implement the information).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing a company and beginning.
You’ll discover a lot of aha moments while going through the sections. You’re guided on how to include the idea into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.