Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to completely appreciate it.
But in general, Dotcom Secrets is an important resource for anybody seeking to develop or grow an online business.
So if you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it several times to fully comprehend it. Or simply make it your buddy as you set about your online lifestyle service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and advanced online business owners.
How many service books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your business. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online business only.
But do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to start or scale a company and follow tested ‘faster way’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to think about another book.
DotCom Secrets provides wise insights and techniques to:
Existing company owner: If you have not begun a business at all or have no business idea, the book may not be relevant to you.
Product owners: If you have an existing product currently, then you can find out strategies to double or even triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your idea of organization, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. Since you lack the skillset, tools, and secrets that have been checked and shown to produce fantastic results, you do not want to fizzle out.
So whether you’re a beginner who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a profitable organization.
If you already have an organization, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you must do to fail-proof your company, how to draw in consumers, and the tricks to substantially increase your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– given that they match each other and attend to starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to efficiently structure your company. You get to discover how to provide your message and communicate worth in such a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and earn money to share messages that will alter somebody else’s life.
Both books are advised to company owner who want to become more effective in their industries. Business owners who are constructed to see opportunities in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your service. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 easy questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is key when it comes to building a sustainable business. , if there’s no worth, clients consumers customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your customers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters everything you already understand about growing a successful service. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not have the ability to build a high-converting sales funnel if you don’t have a reliable value adder drawn up.
The sales funnel is necessary and has actually altered the way entrepreneurs and companies approach sales online.
It works due to the fact that it takes into consideration the customers’ behaviors– and moves them through the different steps of your worth ladder till they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to specify your target audience is necessary.
This secret lays out where your target market (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for most people. It’s arguably the most complicated aspect of running a successful online service.
Do you really understand how traffic operates in the online marketing space? Russell has the responses if you aren’t positive in your traffic generation proficiency.
He shows you the best kind of traffic that you should pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced individual branding methods, the tricks to communicating well with your audience that will result in a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it implies you can include more certified consumers to your email list and release an effective item that individuals are willing and prepared to purchase immediately.
In creating that appealing character, Russell Brunson specifies the 3 components you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these elements and their components, and recognize the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have assisted him to transition into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works due to the fact that it profits from offering worth to your customers. This ‘worth’ paired with an irresistible open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Do not just enjoy daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your offer. This may look simple but it’s effective!
Russell likewise provides good examples and written templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and tactics for constructing high-converting funnels are discussed in detail, as well as and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole lorry. What a dreadful course to follow when building a business!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to completely comprehend and execute the methods in my own online service.
It not just opened my eyes to funnels and how to build them however also the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is essential to developing the right kind of page, offer, and traffic that will lead to sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to totally comprehend. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper buyers for your services and items.
As soon as you’ve understood how this works, you can choose which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have an item you’re currently offering online (and even offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can change your whole service amazingly. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you offer, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this section because it was unique in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– thus causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your service’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Basic strategies that will work for any business model.
Establish and develop relationships rapport with your consumers.
You may require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the details).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing a company.
You’ll come across a bunch of aha minutes while going through the areas. More importantly, you’re directed on how to include the concept into my own service.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.