Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your service right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to totally value the book.
If you desire to discover from somebody who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing principles to totally appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online organization.
So if you’re all set to learn from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might have to read it numerous times to totally grasp it. Or just make it your buddy as you tackle your online lifestyle organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
The number of organization books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your service. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online company just.
But don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale a service or begin and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets supplies clever insights and techniques to:
Existing company owner: If you haven’t started a service at all or have no business idea, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.
Confident marketers: If you’re prepared to take actions that might challenge your concept of organization, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and shown to produce fantastic results, you do not want to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a lucrative company.
If you currently have a company, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you must do to fail-proof your service, how to attract customers, and the secrets to significantly boost your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they match each other and provide for starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your service. You get to learn how to provide your message and communicate value in a manner that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to company owner who want to end up being more successful in their markets. Business owners who are developed to see chances in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your organization. How does this understanding help your clients and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is crucial. , if there’s no worth, clients and customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters whatever you currently understand about growing a successful business. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is essential and has actually changed the method entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into consideration the customers’ habits– and moves them through the various actions of your worth ladder up until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to specify your target audience is important.
This secret outlines where your target market (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for many people. It’s arguably the most complicated element of running a successful online organization.
Do you really comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you should take notice of and how it can transform your service. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging advanced individual branding methods, the tricks to communicating well with your audience that will lead to a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it means you can include more qualified customers to your email list and introduce an effective item that individuals are ready and prepared to acquire right away.
In producing that appealing character, Russell Brunson defines the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their components, and identify the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have helped him to transition into a popular internet and an appealing character online marketer.
The Soap Opera Sequence works because it capitalizes on giving value to your customers. This ‘value’ combined with an alluring open story hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You should be purposeful and tactical about it anyways.
You want to have the ability to lead ideal customers back to your deal. This may look easy however it’s effective nonetheless!
Russell also offers good examples and written design templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the techniques and tactics for constructing high-converting funnels are talked about in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire lorry. When developing a business, what a terrible course to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to fully understand and carry out the methods in my own online business.
It not just opened my eyes to funnels and how to construct them but likewise the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This secret alone is essential to creating the right type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you require to completely understand when developing a funnel– specifically if you desire visitors and leads to trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization guidance. It goes into the particular landing pages you can develop in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper purchasers for your services and products.
You can decide which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, particularly if you have an item you’re presently offering online (or even offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can alter your entire service amazingly. That single word can serve as bait.
Despite the industry you run in, what you do, what items you use, or business design, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not understand this area due to the fact that it was unique in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it shows what must happen once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. However it’s “unnoticeable”– which suggests there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– therefore triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your business’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Basic strategies that will work for any organization model.
Build relationships and establish rapport with your clients.
You might need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you execute the info).
The book is perfect for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a business and starting.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re guided on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.