Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing ideas to fully appreciate the book.
If you want to find out from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to fully grasp it. Or merely make it your buddy as you tackle your online way of life organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and new online business owners.
How many company books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online company just.
However do not be constrained by that since the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale a business and follow proven ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to consider another book.
DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you haven’t begun a service at all or have no company idea, the book may not relate to you.
Item owners: If you have an existing product currently, then you can discover methods to double or even triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your concept of business, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You don’t want to blow over because you do not have the skillset, tools, and tricks that have actually been tested and proven to produce fantastic outcomes.
So whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful company.
If you already have a service, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable directions on what you ought to do to fail-proof your organization, how to bring in customers, and the tricks to substantially increase your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– given that they complement each other and offer beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to efficiently structure your service. You get to discover how to provide your message and communicate value in a manner that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and get paid to share messages that will change another person’s life.
Both books are advised to entrepreneur who wish to end up being more effective in their industries. Business owners who are constructed to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your organization. How does this understanding assist your clients and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four basic questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is crucial. If there’s no value, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also provide your clients with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you currently understand about growing a rewarding business. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is necessary and has actually altered the method business owners and companies approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the different steps of your worth ladder till they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to recognize or serve them. That’s why understanding how to define your target audience is important.
This secret details where your target market (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for many people. It’s arguably the most complicated aspect of running an effective online service.
Do you truly understand how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation competence.
He reveals you the very best type of traffic that you ought to pay attention to and how it can transform your business. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced individual branding tactics, the secrets to interacting well with your audience that will result in a sale.
Make sure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it implies you can add more qualified consumers to your email list and introduce an effective item that individuals are all set and ready to purchase immediately.
In developing that attractive character, Russell Brunson defines the three components you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these parts and their aspects, and recognize the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to connect and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have assisted him to shift into a sought-after web and an attractive character online marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with a tempting open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Do not just delight in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.
You wish to be able to lead perfect consumers back to your offer. This might look basic however it’s effective nevertheless!
When you’re sending out Seinfeld e-mails, Russell also provides excellent examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and techniques for developing high-converting funnels are gone over in detail, along with and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole vehicle. What a horrible path to follow when constructing a company!
The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to completely comprehend and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, seven-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel process is dangerous.
This trick alone is basic to creating the ideal kind of page, deal, and traffic that will result in sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to completely comprehend. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company recommendations. It enters into the specific landing pages you can develop in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your products and services.
You can choose which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have a product you’re presently selling online (or perhaps offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a specific WORD can alter your entire business magically. That single word can function as bait.
Regardless of the market you operate in, what you do, what products you use, or the business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not understand this area due to the fact that it was distinct in its method. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to deal with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– consequently triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your organization’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Basic techniques that will work for any company design.
Build relationships and develop rapport with your customers.
You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the information).
The book is perfect for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a business.
You’ll come across a lot of aha moments while going through the areas. You’re assisted on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.