Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your company instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing principles to totally appreciate the book.
If you desire to discover from somebody who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing ideas to completely value it.
In general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.
If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it numerous times to completely understand it. Or simply make it your buddy as you tackle your online way of life company adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and advanced online entrepreneurs.
How many company books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell talks about are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a powerful and transformative book. If you’re looking to start a service or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online service just.
But don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to begin or scale a company and follow proven ‘shortcut’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing business owners: If you haven’t begun an organization at all or have no organization idea, the book might not relate to you.
Item owners: If you have an existing item already, then you can learn strategies to double and even triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your concept of company, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been tested and proven to produce terrific outcomes, you do not want to fizzle out.
Whether you’re a novice who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative company.
If you already have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you should do to fail-proof your service, how to attract customers, and the tricks to substantially boost your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– because they match each other and provide for starting and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your business. You get to learn how to deliver your message and communicate value in such a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to business owners who want to end up being more successful in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your company. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is essential. , if there’s no worth, clients and customers customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also supply your clients with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes everything you already know about growing a successful business. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an effective worth adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is necessary and has actually changed the method entrepreneurs and companies approach sales online.
It works since it considers the consumers’ behaviors– and moves them through the various steps of your worth ladder until they’re ready to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.
This secret outlines where your target market (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s arguably the most difficult aspect of running a successful online service.
Do you actually understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He reveals you the best kind of traffic that you need to take notice of and how it can transform your company. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will cause a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it indicates you can add more qualified consumers to your email list and launch an effective item that individuals are willing and all set to buy right now.
In creating that appealing character, Russell Brunson specifies the three elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their elements, and identify the very best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have actually helped him to shift into a popular internet and an appealing character online marketer.
The Soap Opera Sequence works since it capitalizes on providing worth to your customers. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull email series are over. Do not just enjoy soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You must be strategic and purposeful about it anyways.
You want to be able to lead perfect clients back to your deal. This might look easy however it’s powerful nonetheless!
Russell likewise provides fine examples and composed design templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the methods and techniques for developing high-converting funnels are discussed in detail, as well as and what you really must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. When building a business, what a terrible path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your business. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a few years ago (and several times more since that very first time to totally comprehend and execute the methods in my own online business.
It not just opened my eyes to funnels and how to build them however also the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This secret alone is basic to creating the right kind of page, offer, and traffic that will result in sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to totally understand. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization suggestions. It goes into the specific landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive buyers for your product or services.
Once you’ve understood how this works, you can choose which you wish to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have an item you’re currently selling online (or perhaps offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a certain WORD can alter your entire service magically. That single word can serve as bait.
Despite the market you operate in, what you do, what items you use, or business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t understand this section since it was special in its method. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it reveals what must take place as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or business owners who have Shipping plus free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which suggests there’s no pushy or deception included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– therefore triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is quick but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will inspire you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your business’ significance using the value ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your market.
Easy methods that will work for any company model.
Build relationships and develop relationship with your clients.
You may need to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you carry out the info).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a service and starting.
You’ll encounter a bunch of aha moments while going through the sections. You’re directed on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly suggest that you get a copy of DotCom Secrets for FREE.