Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing concepts to fully value the book.
If you want to discover from someone who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to totally value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it several times to totally comprehend it. Or just make it your companion as you set about your online lifestyle business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both innovative and new online entrepreneurs.
How many company books do you still discover relevant in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your business. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business only.
However do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to scale a business or start and follow tested ‘faster way’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
DotCom Secrets supplies clever insights and strategies to:
Existing entrepreneur: If you haven’t started an organization at all or have no service concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can discover strategies to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your concept of service, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. Because you do not have the skillset, tools, and tricks that have been checked and proven to produce terrific results, you do not desire to fizzle out.
So whether you’re a newbie who’s just getting going or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding organization.
If you currently have an organization, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you must do to fail-proof your service, how to bring in clients, and the tricks to significantly increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to quickly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– considering that they match each other and attend to beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your company. You get to find out how to provide your message and interact value in a manner that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and make money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that describes the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your company. How does this understanding assist your consumers and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it concerns developing a sustainable service. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also provide your clients with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters whatever you already learn about growing a profitable company. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total worth place. You may not be able to construct a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is important and has altered the method entrepreneurs and organizations approach sales online.
It works because it considers the clients’ behaviors– and moves them through the different steps of your worth ladder up until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why understanding how to specify your target market is very important.
This secret lays out where your target audience (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for many people. It’s probably the most overwhelming aspect of running a successful online service.
Do you truly understand how traffic operates in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the best kind of traffic that you must focus on and how it can transform your organization. The type of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it suggests you can include more certified customers to your e-mail list and introduce an effective product that individuals are willing and all set to buy right now.
In producing that attractive character, Russell Brunson specifies the three elements you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these components and their elements, and recognize the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to shift into a sought-after web and an attractive character online marketer.
Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not just delight in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your offer. This may look simple however it’s effective nevertheless!
When you’re sending out Seinfeld emails, Russell likewise offers good examples and composed design templates to speed up the process.
Area Three: Funnelology
In this area, the strategies and techniques for constructing high-converting funnels are discussed in detail, along with and what you really must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire car. What a dreadful course to follow when developing a service!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your company. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a couple of years ago (and several times more since that first time to totally understand and implement the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them however also the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, or even eight-figure organization is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is fundamental to developing the ideal type of page, offer, and traffic that will result in sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully comprehend. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service suggestions. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive purchasers for your services and products.
You can choose which you desire to start with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, especially if you have a product you’re presently selling online (or even offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your whole company amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what products you provide, or the business model, this is the part that some of the successful business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this area because it was unique in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it shows what should occur as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. It’s “unnoticeable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– therefore triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Improve your organization’ relevance using the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Simple strategies that will work for any business model.
Build relationships and establish connection with your clients.
You may need to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you execute the info).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing a service.
You’ll stumble upon a bunch of aha moments while going through the sections. More importantly, you’re assisted on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I extremely recommend that you get a copy of DotCom Secrets totally free.