Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing principles to completely value the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing ideas to totally appreciate it.
However in general, Dotcom Secrets is an important resource for anyone seeking to build or grow an online company.
So if you’re all set to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it several times to fully comprehend it. Or simply make it your buddy as you tackle your online lifestyle company experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both advanced and brand-new online business owners.
How many organization books do you still discover pertinent in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell discuss are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with reliable list building and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online service only.
However do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to begin or scale a business and follow proven ‘shortcut’ that has actually been tested by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you haven’t begun a business at all or have no company concept, the book may not relate to you.
Item owners: If you have an existing product already, then you can find out methods to double and even triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your concept of service, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Since you lack the skillset, tools, and tricks that have been tested and shown to produce great results, you don’t want to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative service.
If you already have a company, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you ought to do to fail-proof your company, how to draw in customers, and the secrets to substantially improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– since they match each other and attend to starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your business. You get to discover how to provide your message and communicate worth in such a way that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and earn money to share messages that will alter somebody else’s life.
Both books are recommended to business owners who wish to end up being more successful in their markets. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your company. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 simple questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is key when it pertains to building a sustainable service. , if there’s no worth, clients consumers customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your consumers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters whatever you currently understand about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have a reliable worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is essential and has altered the method entrepreneurs and businesses approach sales online.
It works because it considers the customers’ habits– and moves them through the various steps of your value ladder until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why understanding how to define your target market is essential.
This secret lays out where your target audience (i.e., customers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s perhaps the most difficult element of running an effective online company.
Do you actually comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He shows you the very best kind of traffic that you should pay attention to and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can include more qualified consumers to your email list and release a successful item that people are all set and prepared to acquire right away.
In developing that attractive character, Russell Brunson defines the three components you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these elements and their elements, and recognize the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have assisted him to transition into a desired internet and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving worth to your customers. This ‘value’ combined with an alluring open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring email series are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This may look basic however it’s powerful nonetheless!
Russell likewise provides good examples and written templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire automobile. When developing a company, what a dreadful path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and several times more because that first time to fully understand and execute the techniques in my own online business.
It not just opened my eyes to funnels and how to develop them however also the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, seven-, and even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This secret alone is essential to developing the ideal type of page, offer, and traffic that will result in sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully understand. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization recommendations. It enters into the particular landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
As soon as you’ve understood how this works, you can decide which you wish to begin with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, especially if you have an item you’re presently selling online (or even offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a certain WORD can alter your entire organization amazingly. That single word can function as bait.
No matter the industry you operate in, what you do, what items you provide, or the business model, this is the part that some of the successful business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this section due to the fact that it was distinct in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it reveals what must happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– therefore causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will influence you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your organization’ significance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Simple methods that will work for any company model.
Build relationships and develop relationship with your customers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out as well as long as you execute the information).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a business.
You’ll come across a lot of aha moments while going through the areas. You’re guided on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely advise that you get a copy of DotCom Secrets free of charge.