Dotcom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing principles to fully value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it multiple times to fully grasp it. Or merely make it your companion as you tackle your online way of life company experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and sophisticated online business owners.
How many business books do you still find appropriate in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion methods, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your business. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online business just.
But don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale a business or start and follow tested ‘faster way’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you have not begun an organization at all or have no business idea, the book may not pertain to you.
Product owners: If you have an existing item already, then you can discover methods to double or even triple your sales.
Positive online marketers: If you’re prepared to take steps that may challenge your concept of business, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce terrific results, you do not desire to fizzle out.
So whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a profitable organization.
If you already have a business, utilize the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you should do to fail-proof your business, how to draw in consumers, and the tricks to considerably enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– considering that they match each other and attend to starting and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your company. You get to learn how to deliver your message and communicate worth in a manner that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and make money to share messages that will change someone else’s life.
Both books are recommended to company owner who wish to end up being more effective in their markets. Entrepreneurs who are built to see opportunities in competitors instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your business. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is key when it pertains to constructing a sustainable company. , if there’s no worth, customers and clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your consumers with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you currently understand about growing a profitable company. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is necessary and has actually altered the method business owners and organizations approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the various actions of your worth ladder until they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to define your target market is necessary.
This secret details where your target market (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for the majority of people. It’s perhaps the most overwhelming aspect of running a successful online business.
Do you really understand how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the best type of traffic that you must pay attention to and how it can change your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will lead to a sale.
Ensure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it means you can add more certified customers to your e-mail list and launch an effective item that individuals are prepared and prepared to buy right away.
In developing that appealing character, Russell Brunson defines the 3 components you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these parts and their components, and recognize the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email templates that have actually assisted him to transition into an Attractive Character and a popular internet marketer.
Due to the fact that it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of dull email series are over. Do not just delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your offer. This might look basic however it’s effective!
Russell also supplies fine examples and composed templates to speed up the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this section, the strategies and methods for constructing high-converting funnels are gone over in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. When building an organization, what a horrible course to follow!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to completely comprehend and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, 7-, and even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.
This secret alone is fundamental to creating the ideal kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you need to totally understand when producing a funnel– specifically if you desire visitors and causes trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service recommendations. It goes into the particular landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper purchasers for your product or services.
As soon as you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, specifically if you have an item you’re currently offering online (or perhaps offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole business magically. That single word can function as bait.
No matter the industry you operate in, what you do, what items you offer, or business design, this is the part that some of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this section because it was distinct in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it reveals what must happen once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. Once the visitor has actually effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. But it’s “invisible”– which means there’s no pushy or deception included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and amusing– therefore causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your organization’ relevance using the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Basic techniques that will work for any service design.
Build relationships and establish rapport with your consumers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you implement the info).
The book is ideal for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for starting and growing a company.
You’ll discover a bunch of aha moments while going through the areas. More importantly, you’re guided on how to include the concept into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly suggest that you get a copy of DotCom Secrets totally free.