Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to improve your business immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing concepts to completely appreciate the book.
If you want to learn from someone who has in fact made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing principles to completely appreciate it.
However overall, Dotcom Secrets is a valuable resource for anybody aiming to construct or grow an online business.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it several times to completely understand it. Or merely make it your companion as you go about your online lifestyle organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both innovative and new online business owners.
How many business books do you still find appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion approaches, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your company. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to scale a service or begin and follow tested ‘shortcut’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
DotCom Secrets offers clever insights and strategies to:
Existing entrepreneur: If you haven’t begun a company at all or have no organization idea, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn strategies to double or even triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your idea of organization, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You do not want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent results.
So whether you’re a beginner who’s simply beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable organization.
If you already have a business, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your business, how to draw in consumers, and the secrets to considerably increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– since they complement each other and provide for beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your business. You get to find out how to deliver your message and interact worth in a manner that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and make money to share messages that will alter someone else’s life.
Both books are advised to business owners who want to become more successful in their markets. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your company. How does this understanding help your customers and clients?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is essential. , if there’s no value, customers consumers clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your clients with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you already understand about growing a profitable business. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is very important and has altered the method entrepreneurs and organizations approach sales online.
It works because it considers the consumers’ behaviors– and moves them through the different actions of your worth ladder till they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to define your target audience is essential.
This secret details where your target audience (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for the majority of people. It’s arguably the most difficult aspect of running an effective online company.
Do you actually comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.
He shows you the very best kind of traffic that you should pay attention to and how it can transform your organization. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will cause a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it suggests you can add more competent customers to your e-mail list and launch an effective product that individuals are all set and willing to purchase right away.
In producing that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these components and their aspects, and recognize the best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have actually assisted him to shift into a popular web and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your customers. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Don’t simply take pleasure in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can quickly get in touch with. You must be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal consumers back to your offer. This may look simple but it’s effective however!
Russell likewise offers good examples and written design templates to speed up the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the methods and methods for developing high-converting funnels are discussed in detail, as well as and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. What a dreadful course to follow when developing an organization!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless present for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and numerous times more since that first time to totally understand and execute the techniques in my own online organization.
It not only opened my eyes to funnels and how to build them but likewise the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, and even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.
This secret alone is fundamental to producing the best type of page, deal, and traffic that will lead to sales.
There’s also the pre-framing concept that you require to totally understand when creating a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company advice. It enters into the specific landing pages you can create in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
Once you’ve understood how this works, you can choose which you want to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, especially if you have a product you’re presently offering online (or perhaps offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole business amazingly. That single word can serve as bait.
Despite the industry you operate in, what you do, what items you provide, or the business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what must take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. It’s “undetectable”– which suggests there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thus triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is quick but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your organization’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your market.
Simple strategies that will work for any business model.
Build relationships and establish rapport with your consumers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the details).
The book is perfect for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing an organization and beginning.
You’ll stumble upon a bunch of aha moments while going through the sections. More significantly, you’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets for FREE.