Dotcom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your service right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to completely value the book.
If you desire to find out from someone who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to totally appreciate it.
However in general, Dotcom Secrets is an important resource for anyone wanting to build or grow an online business.
If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it multiple times to completely comprehend it. Or simply make it your companion as you tackle your online way of life organization adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both innovative and brand-new online business owners.
The number of business books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to start a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your organization. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online company just.
Don’t be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to start or scale a company and follow proven ‘faster way’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should think about another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing business owners: If you have not started an organization at all or have no service concept, the book might not relate to you.
Item owners: If you have an existing product already, then you can find out strategies to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your idea of service, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. Since you lack the skillset, tools, and tricks that have been evaluated and shown to produce terrific outcomes, you don’t desire to fizzle out.
So whether you’re a novice who’s simply starting or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable company.
If you currently have an organization, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you must do to fail-proof your service, how to bring in customers, and the secrets to significantly improve your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– because they match each other and provide for beginning and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to effectively structure your business. You get to learn how to provide your message and communicate value in a manner that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and earn money to share messages that will alter someone else’s life.
Both books are recommended to company owner who wish to become more effective in their industries. Business owners who are constructed to see chances in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your business. How does this understanding assist your consumers and customers?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, worth is key. , if there’s no value, clients consumers customers customers leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already know about growing a lucrative organization. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is essential and has actually changed the method business owners and businesses approach sales online.
It works due to the fact that it considers the customers’ habits– and moves them through the different actions of your worth ladder until they’re all set to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to recognize or serve them. That’s why understanding how to specify your target audience is necessary.
This secret describes where your target market (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for the majority of people. It’s probably the most overwhelming element of running a successful online business.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He reveals you the best type of traffic that you must pay attention to and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will cause a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it suggests you can add more qualified consumers to your email list and release an effective item that people are prepared and ready to buy immediately.
In creating that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their components, and determine the best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to connect and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email templates that have actually helped him to shift into a desired web and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on providing worth to your subscribers. This ‘value’ coupled with a tempting open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring email sequences are over. Don’t just delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You wish to be able to lead perfect customers back to your offer. This might look simple but it’s effective!
Russell also supplies good examples and composed design templates to speed up the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and tactics for developing high-converting funnels are gone over in detail, as well as and what you really must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole automobile. When building a business, what an awful course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless present for your organization. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to fully comprehend and execute the strategies in my own online organization.
It not only opened my eyes to funnels and how to develop them however also the seven stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, or perhaps eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is essential to producing the right type of page, offer, and traffic that will lead to sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you require to completely understand. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal organization advice. It goes into the specific landing pages you can create in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper purchasers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, particularly if you have an item you’re currently selling online (or perhaps offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a certain WORD can change your whole company magically. That single word can function as bait.
Despite the industry you operate in, what you do, what items you provide, or the business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this area because it was unique in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what should occur when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or online marketers who have Shipping plus free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thus triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium clients.
Area 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your business’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your market.
Simple methods that will work for any company model.
Establish and develop relationships connection with your consumers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you execute the info).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for starting and growing a company.
You’ll encounter a lot of aha moments while going through the areas. More importantly, you’re guided on how to include the principle into my own business.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly advise that you get a copy of DotCom Secrets for FREE.