Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing concepts to completely value the book.
If you want to find out from someone who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing concepts to totally value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it numerous times to fully understand it. Or simply make it your companion as you go about your online way of life company experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
The number of organization books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to begin an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online company only.
But do not be constrained by that because the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to scale a business or begin and follow proven ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets supplies wise insights and techniques to:
Existing company owner: If you have not begun a business at all or have no company concept, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can discover methods to double and even triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your concept of company, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. You do not want to die due to the fact that you do not have the skillset, tools, and secrets that have been checked and proven to produce excellent outcomes.
So whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a profitable company.
If you currently have a company, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable instructions on what you need to do to fail-proof your organization, how to draw in customers, and the tricks to significantly enhance your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, entrepreneur and online marketers– because they complement each other and attend to beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to efficiently structure your business. You get to discover how to deliver your message and communicate worth in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and get paid to share messages that will change another person’s life.
Both books are advised to business owners who want to become more effective in their markets. Entrepreneurs who are developed to see opportunities in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your organization. How does this understanding assist your consumers and clients?
This will help you to serve them better– instead of looking for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is key. If there’s no value, consumers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise offer your customers with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes whatever you currently understand about growing a rewarding company. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you don’t have an effective worth adder drawn up.
The sales funnel is very important and has changed the way entrepreneurs and organizations approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the various steps of your value ladder till they’re ready to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to recognize or serve them. That’s why knowing how to specify your target audience is very important.
This secret lays out where your target market (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most difficult element of running an effective online organization.
Do you truly understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation know-how.
He shows you the very best type of traffic that you need to take notice of and how it can transform your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will result in a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it indicates you can add more qualified consumers to your email list and launch a successful item that individuals are prepared and all set to buy right away.
In producing that appealing character, Russell Brunson defines the 3 elements you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these elements and their aspects, and determine the very best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email templates that have assisted him to transition into an in-demand internet and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it profits from offering value to your customers. This ‘worth’ combined with an alluring open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Do not simply take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your deal. This might look easy however it’s effective however!
Russell likewise supplies fine examples and composed design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and strategies for building high-converting funnels are talked about in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire lorry. What a dreadful course to follow when developing a service!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a few years ago (and numerous times more since that first time to fully comprehend and implement the methods in my own online organization.
It not just opened my eyes to funnels and how to build them however also the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, or even eight-figure organization is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is essential to creating the right kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you need to completely understand when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business guidance. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper purchasers for your services and items.
When you’ve comprehended how this works, you can choose which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, specifically if you have an item you’re presently selling online (or even offline).
I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a certain WORD can alter your whole company amazingly. That single word can act as bait.
Despite the market you operate in, what you do, what products you offer, or business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this area due to the fact that it was special in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to struggle with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what ought to take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “unnoticeable”– which means there’s no aggressive or deception involved.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– therefore causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium clients.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your service’ importance using the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your industry.
Basic strategies that will work for any organization design.
Build relationships and establish connection with your consumers.
You may require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you implement the information).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for starting and growing a business.
You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re directed on how to include the idea into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and service. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly suggest that you get a copy of DotCom Secrets for FREE.