Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing concepts to totally value the book.
If you desire to discover from someone who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online service.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it numerous times to fully grasp it. Or merely make it your companion as you set about your online way of life business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and innovative online business owners.
How many company books do you still discover appropriate in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still incredibly relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your business. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization only.
However do not be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to start or scale a service and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to think about another book.
Although, DotCom Secrets offers clever insights and techniques to:
Existing entrepreneur: If you have not started an organization at all or have no business concept, the book might not pertain to you.
Item owners: If you have an existing product already, then you can discover strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that might challenge your idea of service, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. You don’t wish to die due to the fact that you do not have the skillset, tools, and secrets that have been checked and shown to produce fantastic results.
So whether you’re a novice who’s just getting going or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a lucrative organization.
If you currently have a service, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you ought to do to fail-proof your business, how to bring in customers, and the tricks to significantly boost your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the opportunity to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and provide for starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your company. You get to learn how to provide your message and communicate value in such a way that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and make money to share messages that will alter another person’s life.
Both books are recommended to company owner who wish to become more effective in their industries. Business owners who are constructed to see opportunities in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your service. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, worth is essential. , if there’s no value, customers consumers clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also supply your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you already learn about growing a successful service. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is very important and has actually changed the way entrepreneurs and services approach sales online.
It works since it takes into account the clients’ habits– and moves them through the various steps of your value ladder up until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to recognize or serve them. That’s why knowing how to specify your target audience is very important.
This secret outlines where your target audience (i.e., customers who are ready to buy your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most difficult element of running an effective online company.
Do you truly comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He shows you the best type of traffic that you should take notice of and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it implies you can include more certified clients to your e-mail list and release an effective item that people are ready and prepared to acquire right away.
In producing that appealing character, Russell Brunson defines the three parts you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their aspects, and recognize the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to connect and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email design templates that have actually assisted him to shift into an in-demand internet and an attractive character online marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily link with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your offer. This might look easy however it’s effective nevertheless!
Russell also supplies good examples and composed design templates to speed up the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and strategies for building high-converting funnels are talked about in detail, as well as and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire vehicle. When developing a company, what a terrible path to follow!
The trick here is leveraging on other people who already have a successful funnel and making your deal to their exact clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your company. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to fully comprehend and carry out the strategies in my own online company.
It not only opened my eyes to funnels and how to construct them but also the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, or even eight-figure organization is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This trick alone is essential to producing the best type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing principle that you require to totally comprehend when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization suggestions. It goes into the specific landing pages you can produce in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your products and services.
As soon as you’ve comprehended how this works, you can choose which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have a product you’re presently offering online (and even offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a certain WORD can alter your entire business amazingly. That single word can function as bait.
Despite the market you run in, what you do, what products you offer, or business model, this is the part that a few of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this area because it was distinct in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have actually assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it reveals what should occur when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– consequently triggering visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you require to get premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your company’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Basic techniques that will work for any organization model.
Establish and build relationships relationship with your consumers.
You might require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the info).
The book is perfect for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for starting and growing a business.
You’ll discover a bunch of aha minutes while going through the areas. More significantly, you’re guided on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.