Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing ideas to fully appreciate the book.
If you desire to learn from someone who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to totally appreciate it.
However in general, Dotcom Secrets is a valuable resource for anyone aiming to construct or grow an online company.
If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it multiple times to totally understand it. Or merely make it your buddy as you go about your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and advanced online entrepreneurs.
The number of organization books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your business. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online organization just.
But do not be constrained by that because the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to start or scale an organization and follow tested ‘shortcut’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You need to consider another book.
Although, DotCom Secrets provides clever insights and strategies to:
Existing business owners: If you have not begun a business at all or have no organization concept, the book might not pertain to you.
Item owners: If you have an existing product already, then you can learn techniques to double or even triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your idea of company, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You don’t wish to blow over due to the fact that you lack the skillset, tools, and secrets that have been tested and shown to produce great results.
So whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a lucrative organization.
If you currently have a service, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you should do to fail-proof your company, how to bring in customers, and the secrets to considerably improve your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– since they complement each other and offer beginning and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your organization. You get to discover how to deliver your message and communicate worth in a manner that makes people want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and get paid to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who wish to become more successful in their markets. Entrepreneurs who are developed to see chances in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your company. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your organization?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable business. If there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also offer your consumers with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you already learn about growing a successful company. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is very important and has changed the method entrepreneurs and companies approach sales online.
It works because it considers the customers’ behaviors– and moves them through the various steps of your value ladder up until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to determine or serve them. That’s why knowing how to specify your target market is essential.
This secret lays out where your target audience (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s arguably the most difficult aspect of running a successful online organization.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the very best type of traffic that you ought to take note of and how it can change your company. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it means you can add more certified clients to your email list and release a successful item that people are prepared and prepared to acquire immediately.
In developing that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these parts and their components, and determine the best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have helped him to shift into an Attractive Character and a sought-after web marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead ideal customers back to your deal. This might look basic but it’s effective nevertheless!
Russell likewise supplies good examples and composed design templates to accelerate the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are talked about in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re struggling to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole car. When constructing an organization, what a terrible course to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to fully comprehend and implement the techniques in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a 6-, 7-, or perhaps eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This trick alone is basic to creating the right kind of page, offer, and traffic that will result in sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally understand. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal organization advice. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your services and items.
You can decide which you desire to begin with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, particularly if you have an item you’re currently selling online (or perhaps offline).
I suggest if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a specific WORD can change your whole service magically. That single word can act as bait.
No matter the market you run in, what you do, what products you provide, or business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this section because it was distinct in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has actually effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. But it’s “unnoticeable”– which suggests there’s no aggressive or deception involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and amusing– therefore triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your organization’ relevance using the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your industry.
Easy strategies that will work for any business design.
Establish and develop relationships connection with your consumers.
You might need to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you implement the details).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a business.
You’ll encounter a lot of aha minutes while going through the sections. More notably, you’re directed on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly advise that you get a copy of DotCom Secrets totally free.