Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to completely appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to completely value it.
But in general, Dotcom Secrets is a valuable resource for anyone seeking to develop or grow an online organization.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to totally grasp it. Or simply make it your companion as you set about your online lifestyle business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and advanced online entrepreneurs.
The number of service books do you still discover pertinent in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company only.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale an organization or start and follow proven ‘shortcut’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
DotCom Secrets provides smart insights and methods to:
Existing business owners: If you haven’t started a business at all or have no service concept, the book might not relate to you.
Item owners: If you have an existing product already, then you can find out methods to double and even triple your sales.
Positive online marketers: If you’re willing to take actions that may challenge your concept of service, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent results, you don’t want to fizzle out.
So whether you’re a novice who’s simply starting or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.
If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable directions on what you should do to fail-proof your organization, how to draw in consumers, and the secrets to significantly improve your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– since they complement each other and attend to beginning and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your company. You get to find out how to deliver your message and interact worth in a way that makes individuals want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and make money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who want to become more effective in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you want your business. How does this understanding assist your consumers and customers?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable service. If there’s no value, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your consumers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you currently understand about growing a rewarding business. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to construct a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is necessary and has altered the way business owners and companies approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the different steps of your value ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why knowing how to define your target audience is important.
This secret describes where your target audience (i.e., consumers who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for many people. It’s arguably the most difficult element of running an effective online organization.
Do you actually understand how traffic works in the online marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He reveals you the best type of traffic that you ought to pay attention to and how it can change your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding methods, the tricks to communicating well with your audience that will cause a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a business owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it implies you can add more competent clients to your e-mail list and release a successful item that individuals are ready and willing to purchase immediately.
In developing that attractive character, Russell Brunson defines the three elements you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these parts and their aspects, and determine the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have helped him to shift into a popular internet and an appealing character online marketer.
The Soap Opera Sequence works because it takes advantage of offering value to your customers. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily get in touch with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This might look basic however it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell also provides good examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are gone over in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.
This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole lorry. When building a business, what a dreadful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable present for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a few years ago (and several times more since that first time to completely understand and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to develop them but also the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This secret alone is essential to developing the ideal kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing principle that you require to fully understand when developing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business recommendations. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and items.
You can decide which you desire to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have an item you’re currently selling online (or perhaps offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole company magically. That single word can act as bait.
No matter the market you operate in, what you do, what products you use, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not comprehend this section since it was unique in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. Once the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– therefore causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium clients.
Section 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your service’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Basic techniques that will work for any company model.
Build relationships and establish rapport with your customers.
You might need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you carry out the information).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a company.
You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re guided on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.