Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing principles to completely appreciate the book.
Dotcom Secrets is an excellent resource if you wish to learn from someone who has in fact earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing ideas to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anybody wanting to develop or grow an online organization.
So if you’re all set to learn from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it several times to totally understand it. Or just make it your buddy as you go about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and sophisticated online business owners.
How many service books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online company only.
But do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a business or begin and follow tested ‘faster way’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must think about another book.
Although, DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you haven’t begun a business at all or have no organization idea, the book may not pertain to you.
Product owners: If you have an existing product already, then you can discover methods to double and even triple your sales.
Positive online marketers: If you’re ready to take actions that might challenge your idea of company, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have been tested and proven to produce excellent outcomes.
So whether you’re a beginner who’s just starting or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a successful organization.
If you already have an organization, use the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable directions on what you ought to do to fail-proof your organization, how to attract clients, and the tricks to substantially increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– given that they match each other and provide for beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to successfully structure your company. You get to discover how to provide your message and interact value in a manner that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are advised to company owner who want to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your company. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is key. , if there’s no worth, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise provide your consumers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you currently understand about growing a successful business. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have a reliable worth adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is important and has changed the way business owners and companies approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the different steps of your worth ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why knowing how to specify your target market is necessary.
This secret describes where your target audience (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for the majority of people. It’s perhaps the most difficult aspect of running an effective online company.
Do you truly comprehend how traffic works in the internet marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He reveals you the very best type of traffic that you need to focus on and how it can transform your service. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will lead to a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it means you can include more certified customers to your email list and introduce a successful product that individuals are prepared and prepared to purchase immediately.
In developing that appealing character, Russell Brunson specifies the three components you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their components, and recognize the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to connect and establish an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have helped him to shift into an Attractive Character and a sought-after web online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing worth to your subscribers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly get in touch with. You should be purposeful and tactical about it anyways.
You wish to be able to lead ideal clients back to your offer. This may look easy but it’s powerful nonetheless!
Russell likewise provides fine examples and written templates to accelerate the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and tactics for building high-converting funnels are discussed in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to break even, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire car. When building a company, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your service. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a few years ago (and numerous times more because that first time to fully comprehend and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to construct them but likewise the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, seven-, or perhaps eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.
This trick alone is essential to producing the ideal type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to totally understand when creating a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company suggestions. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper buyers for your products and services.
When you’ve understood how this works, you can choose which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, specifically if you have an item you’re currently offering online (and even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can change your whole service magically. That single word can act as bait.
Regardless of the market you run in, what you do, what items you provide, or the business model, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not understand this section due to the fact that it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– therefore causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Basic methods that will work for any company model.
Build relationships and establish connection with your clients.
You may need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you implement the information).
The book is ideal for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a company and beginning.
You’ll stumble upon a lot of aha moments while going through the areas. More importantly, you’re assisted on how to include the concept into my own company.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets totally free.