Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing principles to completely value the book.
Dotcom Secrets is a terrific resource if you want to learn from someone who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to fully appreciate it.
However in general, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it multiple times to fully comprehend it. Or merely make it your companion as you go about your online way of life business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it pertinent to both new and advanced online business owners.
How many company books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with reliable list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start an organization or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your business. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online service only.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to start or scale a service and follow tested ‘shortcut’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.
DotCom Secrets supplies clever insights and methods to:
Existing entrepreneur: If you have not started a company at all or have no service concept, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can find out strategies to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your concept of business, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been checked and proven to produce great results, you don’t want to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative organization.
If you already have an organization, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you ought to do to fail-proof your service, how to bring in consumers, and the secrets to considerably improve your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– given that they match each other and offer starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to successfully structure your business. You get to discover how to deliver your message and communicate worth in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to company owner who wish to end up being more effective in their industries. Business owners who are constructed to see chances in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable company. If there’s no worth, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise offer your consumers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently know about growing a successful organization. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is important and has actually altered the method entrepreneurs and companies approach sales online.
It works due to the fact that it considers the clients’ habits– and moves them through the different actions of your value ladder until they’re all set to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to identify or serve them. That’s why knowing how to specify your target market is essential.
This secret details where your target market (i.e., consumers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for most people. It’s probably the most complicated element of running a successful online company.
Do you actually comprehend how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you should take note of and how it can transform your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it means you can add more certified clients to your email list and release an effective product that individuals are ready and ready to buy right away.
In creating that appealing character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these elements and their aspects, and recognize the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have actually helped him to shift into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your subscribers. This ‘value’ paired with an irresistible open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You need to be tactical and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This might look easy but it’s effective nevertheless!
Russell also offers fine examples and written templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the methods and methods for building high-converting funnels are talked about in detail, as well as and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire car. When developing a service, what a horrible course to follow!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I check out DotCom Secrets a few years ago (and a number of times more since that first time to completely comprehend and implement the techniques in my own online organization.
It not just opened my eyes to funnels and how to develop them but also the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is basic to developing the ideal type of page, offer, and traffic that will result in sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to totally understand. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization advice. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your product or services.
As soon as you’ve comprehended how this works, you can choose which you want to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, especially if you have an item you’re presently selling online (and even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a particular WORD can change your whole service amazingly. That single word can act as bait.
Despite the market you run in, what you do, what items you use, or business model, this is the part that some of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this section because it was unique in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to deal with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what need to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– therefore causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your company’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Easy strategies that will work for any business design.
Build relationships and establish connection with your clients.
You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you execute the info).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for growing a service and beginning.
You’ll encounter a lot of aha moments while going through the sections. You’re directed on how to include the concept into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.