Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing concepts to fully appreciate the book.
If you want to discover from someone who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to fully value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online organization.
If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it numerous times to completely grasp it. Or merely make it your companion as you go about your online way of life service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both new and innovative online business owners.
How many company books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to start a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your organization. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to scale a service or begin and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.
DotCom Secrets supplies wise insights and strategies to:
Existing business owners: If you have not started a business at all or have no company concept, the book might not relate to you.
Product owners: If you have an existing product already, then you can discover strategies to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your idea of business, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and proven to produce fantastic results, you don’t desire to fizzle out.
Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a rewarding business.
If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you need to do to fail-proof your organization, how to bring in customers, and the tricks to considerably boost your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– considering that they match each other and attend to starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your company. You get to find out how to provide your message and interact value in such a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and make money to share messages that will change another person’s life.
Both books are recommended to entrepreneur who wish to become more effective in their industries. Business owners who are developed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that outlines the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your organization. How does this understanding help your customers and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is crucial. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll also supply your clients with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently understand about growing a profitable business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you do not have an efficient value adder drawn up.
The sales funnel is important and has altered the way business owners and businesses approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the different actions of your worth ladder up until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why understanding how to specify your target audience is important.
This secret details where your target market (i.e., consumers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for the majority of people. It’s perhaps the most complicated aspect of running an effective online business.
Do you really comprehend how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He shows you the very best type of traffic that you need to focus on and how it can transform your service. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding methods, the secrets to communicating well with your audience that will lead to a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it indicates you can include more qualified clients to your e-mail list and introduce an effective product that people are all set and willing to purchase right away.
In producing that attractive character, Russell Brunson specifies the three components you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their components, and determine the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have helped him to shift into an Attractive Character and an in-demand web marketer.
Due to the fact that it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Don’t simply delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead ideal customers back to your offer. This might look easy however it’s effective!
Russell likewise supplies fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are gone over in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole car. What a terrible course to follow when constructing an organization!
The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your company. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I read DotCom Secrets a couple of years ago (and several times more since that first time to completely understand and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to build them but likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, seven-, and even eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This secret alone is essential to producing the best type of page, offer, and traffic that will cause sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to completely comprehend. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service guidance. It enters into the particular landing pages you can create in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
When you’ve understood how this works, you can choose which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, particularly if you have a product you’re currently offering online (or even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a specific WORD can change your entire company amazingly. That single word can function as bait.
No matter the market you run in, what you do, what products you use, or the business model, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this area because it was unique in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it reveals what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. As soon as the visitor has successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which implies there’s no pushy or deceptiveness included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– consequently triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium customers.
Section 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will motivate you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your company’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your market.
Basic methods that will work for any service design.
Build relationships and establish rapport with your customers.
You might require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you execute the information).
The book is perfect for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for starting and growing a business.
You’ll encounter a bunch of aha moments while going through the areas. You’re guided on how to include the concept into my own service.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.