Dotcom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing ideas to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you want to learn from somebody who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing principles to completely value it.
In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online organization.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it several times to completely understand it. Or merely make it your buddy as you set about your online lifestyle business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and innovative online entrepreneurs.
The number of company books do you still find relevant in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still incredibly appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your company. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business just.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale a service or begin and follow tested ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
DotCom Secrets provides wise insights and strategies to:
Existing company owner: If you have not begun an organization at all or have no company concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out techniques to double and even triple your sales.
Positive online marketers: If you’re willing to take actions that may challenge your idea of business, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been checked and shown to produce excellent results, you do not want to fizzle out.
Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.
If you currently have a company, utilize the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your organization, how to bring in clients, and the tricks to substantially improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to quickly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– considering that they match each other and offer starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your service. You get to learn how to deliver your message and interact worth in a manner that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and earn money to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Business owners who are built to see chances in competitors instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your company. How does this understanding help your clients and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. , if there’s no worth, clients consumers customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your consumers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes everything you currently know about growing a profitable service. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has actually altered the way business owners and businesses approach sales online.
It works because it takes into account the clients’ habits– and moves them through the different actions of your worth ladder till they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why understanding how to specify your target audience is important.
This secret lays out where your target audience (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for many people. It’s arguably the most challenging element of running a successful online company.
Do you really understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.
He shows you the best type of traffic that you must take notice of and how it can change your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will result in a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a business owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it implies you can add more qualified clients to your e-mail list and release a successful product that individuals are all set and prepared to buy right away.
In creating that attractive character, Russell Brunson defines the 3 components you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their elements, and determine the very best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and a desired web online marketer.
Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly link with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect customers back to your offer. This might look basic but it’s powerful!
Russell likewise provides fine examples and written design templates to accelerate the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are gone over in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole vehicle. What a dreadful course to follow when developing a service!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable gift for your business. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely comprehend and implement the methods in my own online business.
It not just opened my eyes to funnels and how to develop them however likewise the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, or even eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is fundamental to producing the right type of page, offer, and traffic that will lead to sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to completely comprehend. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization recommendations. It enters into the particular landing pages you can create in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and items.
As soon as you’ve comprehended how this works, you can choose which you wish to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, particularly if you have an item you’re presently selling online (or perhaps offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can change your entire business magically. That single word can function as bait.
No matter the market you operate in, what you do, what items you use, or business model, this is the part that some of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this area due to the fact that it was unique in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have actually helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it reveals what must happen once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy. However it’s “invisible”– which indicates there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and amusing– therefore causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your company’ significance using the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Basic methods that will work for any business model.
Build relationships and establish rapport with your clients.
You might require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you implement the information).
The book is ideal for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing a company and starting.
You’ll discover a bunch of aha moments while going through the sections. More significantly, you’re directed on how to include the idea into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and service. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.