Expert Secrets Book Russell Brunson Kindle

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can use to improve your service instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some understanding of online marketing principles to completely appreciate the book.

Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has actually generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization instantly.

The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to totally value it.

However overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online company.

So if you’re all set to learn from one of the masters of Sales Funn, make certain to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may have to read it numerous times to fully understand it. Or just make it your companion as you tackle your online lifestyle business adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both advanced and new online business owners.

How many business books do you still find relevant in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell talks about are still effective today.

You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your business with effective list building and sales/conversion techniques, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start a business or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your company. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online company just.

Do not be constrained by that since the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you want to scale a business or start and follow tested ‘shortcut’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.

DotCom Secrets supplies clever insights and techniques to:

Existing company owner: If you haven’t begun a service at all or have no company idea, the book might not be relevant to you.

Product owners: If you have an existing item currently, then you can learn techniques to double or even triple your sales.

Positive marketers: If you’re prepared to take steps that might challenge your concept of company, then you must utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a business that stands the test of time. You don’t want to die due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and shown to produce terrific outcomes.

So whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding organization.

If you currently have a business, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your organization, how to attract clients, and the tricks to substantially increase your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing business or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and attend to beginning and growing an effective service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to efficiently structure your organization. You get to discover how to deliver your message and interact value in such a way that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and earn money to share messages that will change somebody else’s life.

Both books are recommended to entrepreneur who want to become more successful in their industries. Business owners who are constructed to see chances in competition instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the easy marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you require to have a complete understanding of where you want your company. How does this understanding help your clients and consumers?

This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, 4 basic questions were described in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they obtain from your business?

You’ll discover answers to these questions and more in the first trick.

Secret #2: The Value Ladder

Worth is crucial when it pertains to developing a sustainable company. If there’s no worth, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more tailored option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that alters whatever you already understand about growing a profitable company. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an effective worth adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is necessary and has altered the way entrepreneurs and companies approach sales online.

It works due to the fact that it considers the customers’ habits– and moves them through the different steps of your worth ladder until they’re ready to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to recognize or serve them. That’s why understanding how to specify your target market is necessary.

This secret outlines where your target market (i.e., customers who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for many people. It’s perhaps the most overwhelming aspect of running a successful online company.

Do you truly understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the answers.

He shows you the best kind of traffic that you should pay attention to and how it can change your service. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding methods, the tricks to communicating well with your audience that will result in a sale.

Make certain you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and confident character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As a business owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it implies you can include more qualified consumers to your e-mail list and release a successful product that people are ready and willing to buy right now.

In producing that appealing character, Russell Brunson defines the 3 components you should keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an attractive character using these elements and their aspects, and identify the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail series that assist to connect and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have assisted him to shift into an Attractive Character and a desired web online marketer.

Since it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of boring e-mail series are over. Don’t just delight in soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You should be purposeful and tactical about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This may look easy but it’s effective nonetheless!

When you’re sending Seinfeld e-mails, Russell likewise provides good examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and techniques for building high-converting funnels are gone over in detail, as well as and what you actually must do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above error.

This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire vehicle. When constructing a company, what a horrible path to follow!

The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a priceless gift for your organization. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to fully comprehend and carry out the methods in my own online company.

It not just opened my eyes to funnels and how to build them but also the 7 phases that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction in between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.

This trick alone is basic to developing the ideal kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing principle that you need to fully comprehend when producing a funnel– especially if you want visitors and leads to trust you more. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service advice. It enters into the particular landing pages you can create in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times during these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Recognizing hyper buyers for your services and items.

You can choose which you desire to begin with very first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books sell millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, particularly if you have a product you’re presently selling online (or perhaps offline).

I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how using a certain WORD can alter your whole company magically. That single word can serve as bait.

Regardless of the market you operate in, what you do, what products you offer, or business model, this is the part that some of the successful entrepreneurs would conceal from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not understand this section since it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important because it reveals what need to take place as soon as you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has successfully completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “unnoticeable”– which indicates there’s no aggressive or deception included.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and amusing– consequently causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is quick however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Improve your service’ relevance using the value ladders and sales funnel techniques and scripts.

Get tricks to becoming an idea leader in your market.

Easy strategies that will work for any organization model.

Build relationships and develop relationship with your consumers.

Cons.

You might require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you implement the information).

The book is ideal for companies that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and starting.

You’ll encounter a lot of aha minutes while going through the sections. More notably, you’re guided on how to incorporate the principle into my own company.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<