Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your business instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing principles to completely appreciate the book.
Dotcom Secrets is an excellent resource if you want to learn from somebody who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing ideas to totally appreciate it.
But in general, Dotcom Secrets is an important resource for anyone seeking to develop or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to completely grasp it. Or simply make it your buddy as you tackle your online lifestyle service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both new and sophisticated online entrepreneurs.
How many business books do you still find relevant in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to begin a service or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your company. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online organization just.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale a service or begin and follow proven ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You should consider another book.
Although, DotCom Secrets provides clever insights and techniques to:
Existing entrepreneur: If you have not started an organization at all or have no company concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can learn strategies to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your idea of service, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. Since you lack the skillset, tools, and secrets that have been tested and proven to produce terrific outcomes, you do not desire to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful business.
If you currently have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you should do to fail-proof your service, how to draw in clients, and the secrets to substantially boost your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– because they complement each other and attend to starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your company. You get to discover how to deliver your message and interact value in a way that makes people wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and get paid to share messages that will alter somebody else’s life.
Both books are advised to company owner who want to become more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding help your clients and clients?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 simple concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it concerns constructing a sustainable company. , if there’s no value, clients clients customers customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also provide your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a successful business. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not have the ability to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is essential and has actually altered the way entrepreneurs and services approach sales online.
It works since it considers the consumers’ behaviors– and moves them through the various actions of your worth ladder till they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why understanding how to specify your target audience is necessary.
This secret details where your target market (i.e., clients who are ready to acquire your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for the majority of people. It’s arguably the most difficult aspect of running a successful online service.
Do you actually understand how traffic works in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation expertise.
He shows you the best type of traffic that you must focus on and how it can transform your business. The type of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a business owner, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it suggests you can add more competent consumers to your e-mail list and release an effective item that individuals are prepared and ready to purchase right now.
In producing that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these elements and their components, and determine the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have helped him to transition into a sought-after web and an attractive character marketer.
Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring email sequences are over. Do not just delight in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You should be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This may look simple but it’s powerful!
When you’re sending Seinfeld e-mails, Russell also supplies excellent examples and composed templates to speed up the process.
Area Three: Funnelology
In this area, the methods and methods for developing high-converting funnels are gone over in detail, as well as and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. In other words, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the whole lorry. When building a business, what a horrible course to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally comprehend and execute the techniques in my own online organization.
It not just opened my eyes to funnels and how to build them but likewise the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, seven-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.
This secret alone is fundamental to producing the best kind of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing idea that you require to fully comprehend when developing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service suggestions. It enters into the specific landing pages you can produce in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your services and products.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, specifically if you have a product you’re presently selling online (or perhaps offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a specific WORD can alter your whole service amazingly. That single word can function as bait.
Regardless of the industry you run in, what you do, what items you offer, or business model, this is the part that some of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this area because it was unique in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have actually assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to have problem with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what must take place as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. When the visitor has successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– thus causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium clients.
Area 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your business’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Basic methods that will work for any business design.
Establish and build relationships rapport with your consumers.
You may require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you execute the details).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for beginning and growing a company.
You’ll stumble upon a lot of aha moments while going through the sections. More importantly, you’re directed on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and service. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets for FREE.