Expert Secrets” Book Written By Another “Guru” Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will influence you to build a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can utilize to improve your organization instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some understanding of internet marketing concepts to fully value the book.

Dotcom Secrets is a fantastic resource if you wish to gain from someone who has actually made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your business right away.

The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing principles to totally appreciate it.

But in general, Dotcom Secrets is a valuable resource for anybody wanting to develop or grow an online organization.

So if you’re prepared to learn from among the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You may have to read it numerous times to fully comprehend it. Or merely make it your buddy as you go about your online way of life business adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and advanced online business owners.

The number of business books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still efficient today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion techniques, which can be utilized online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your business. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online service just.

Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you wish to start or scale an organization and follow proven ‘faster way’ that has been tested by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You must think about another book.

Although, DotCom Secrets provides wise insights and methods to:

Existing entrepreneur: If you have not begun a service at all or have no organization concept, the book might not relate to you.

Product owners: If you have an existing product currently, then you can find out strategies to double or perhaps triple your sales.

Positive online marketers: If you’re willing to take actions that might challenge your idea of company, then you should utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a company that stands the test of time. Since you lack the skillset, tools, and secrets that have been checked and proven to produce fantastic outcomes, you don’t desire to fizzle out.

Whether you’re a novice who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful service.

If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides particular, actionable instructions on what you must do to fail-proof your business, how to attract clients, and the secrets to significantly boost your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing organization or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– since they match each other and attend to starting and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to successfully structure your service. You get to find out how to provide your message and communicate worth in a way that makes individuals wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and get paid to share messages that will alter another person’s life.

Both books are advised to business owners who want to become more successful in their markets. Entrepreneurs who are built to see opportunities in competitors instead of pain.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a complete understanding of where you desire your organization. How does this understanding assist your clients and clients?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.

In the secret formula, four basic questions were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they obtain from your business?

You’ll discover answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Worth is crucial when it concerns constructing a sustainable organization. , if there’s no worth, clients and customers will leave.

Customers

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more personalized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that alters whatever you already learn about growing a rewarding company. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to have a complete value total in place. You may not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is essential and has altered the method business owners and services approach sales online.

It works due to the fact that it takes into account the customers’ habits– and moves them through the various steps of your worth ladder until they’re prepared to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target audience is essential.

This secret outlines where your target audience (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant battle for the majority of people. It’s arguably the most challenging aspect of running an effective online business.

Do you really understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.

He shows you the very best kind of traffic that you ought to pay attention to and how it can transform your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will result in a sale.

Ensure you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it implies you can include more competent customers to your email list and release an effective item that individuals are ready and prepared to acquire immediately.

In developing that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an attractive character utilizing these elements and their aspects, and determine the best way to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT 5 email templates that have actually helped him to transition into a sought-after internet and an appealing character online marketer.

The Soap Opera Sequence works because it capitalizes on giving value to your customers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.

The days of dull email series are over. Do not simply delight in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.

You wish to be able to lead perfect consumers back to your offer. This may look simple but it’s effective!

When you’re sending Seinfeld e-mails, Russell likewise provides excellent examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and techniques for building high-converting funnels are gone over in detail, as well as and what you really ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.

There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.

This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. When building an organization, what a horrible path to follow!

The secret here is leveraging on other people who currently have a successful funnel and making your offer to their precise customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is a valuable gift for your business. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really happy that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to totally comprehend and implement the strategies in my own online organization.

It not just opened my eyes to funnels and how to build them however also the 7 phases that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a 6-, 7-, or even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.

This secret alone is essential to creating the best kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing concept that you require to fully comprehend when creating a funnel– specifically if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal service suggestions. It goes into the specific landing pages you can develop in the 7 building phases that we’ve discussed earlier.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Recognizing hyperactive buyers for your services and products.

Once you’ve understood how this works, you can decide which you wish to begin with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this area and exposes the secret that made all his books offer millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have a product you’re presently selling online (or perhaps offline).

I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He highlights the power of words and how utilizing a specific WORD can change your whole company amazingly. That single word can serve as bait.

Despite the industry you run in, what you do, what items you provide, or business design, this is the part that some of the effective business owners would conceal from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its way. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important since it shows what must occur when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to purchase.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, valuable, and amusing– thereby causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief but you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will motivate you to build an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Improve your service’ importance utilizing the value ladders and sales funnel techniques and scripts.

Get secrets to ending up being an idea leader in your market.

Basic methods that will work for any business model.

Establish and develop relationships connection with your consumers.

Cons.

You might require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you implement the info).

The book is ideal for companies that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for growing a business and starting.

You’ll discover a bunch of aha moments while going through the sections. More importantly, you’re assisted on how to integrate the idea into my own business.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and company. However you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<