Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully appreciate the book.
Dotcom Secrets is an excellent resource if you want to learn from somebody who has actually generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to totally appreciate it.
However overall, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online company.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it several times to totally grasp it. Or merely make it your companion as you set about your online way of life company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
How many company books do you still discover appropriate in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your organization. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
However don’t be constrained by that since the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale an organization or begin and follow proven ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets supplies wise insights and methods to:
Existing entrepreneur: If you haven’t started a business at all or have no business idea, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out methods to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that might challenge your concept of business, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. You do not wish to fizzle out because you do not have the skillset, tools, and tricks that have actually been checked and proven to produce fantastic results.
So whether you’re a novice who’s simply beginning or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative service.
If you already have a business, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your company, how to bring in consumers, and the tricks to significantly improve your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– given that they complement each other and offer starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to effectively structure your business. You get to find out how to provide your message and communicate worth in a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are advised to entrepreneur who want to become more effective in their industries. Business owners who are developed to see chances in competitors instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is key when it pertains to building a sustainable company. , if there’s no worth, clients and customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you currently learn about growing a profitable company. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to construct a high-converting sales funnel if you do not have a reliable value adder drawn up.
The sales funnel is important and has actually changed the way business owners and organizations approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the various steps of your value ladder until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why understanding how to specify your target audience is very important.
This secret describes where your target audience (i.e., clients who are ready to acquire your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most challenging element of running a successful online company.
Do you really understand how traffic operates in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the very best type of traffic that you should take notice of and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding tactics, the secrets to interacting well with your audience that will result in a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can include more certified consumers to your email list and launch an effective item that people are prepared and ready to buy right now.
In developing that attractive character, Russell Brunson defines the three components you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these parts and their elements, and recognize the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to connect and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail design templates that have actually helped him to transition into an in-demand internet and an attractive character marketer.
The Soap Opera Sequence works since it capitalizes on offering value to your subscribers. This ‘worth’ combined with an alluring open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of dull email series are over. Do not just enjoy daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This may look simple however it’s powerful!
Russell likewise provides fine examples and composed templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the methods and tactics for building high-converting funnels are gone over in detail, along with and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole vehicle. When building a service, what a terrible course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your service. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and several times more because that first time to fully understand and implement the techniques in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, and even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.
This secret alone is essential to developing the ideal type of page, deal, and traffic that will result in sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully comprehend. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service suggestions. It enters into the particular landing pages you can produce in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
When you’ve comprehended how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have a product you’re presently offering online (or even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a specific WORD can alter your entire service amazingly. That single word can function as bait.
No matter the market you operate in, what you do, what items you offer, or the business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this section because it was distinct in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to have problem with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it reveals what should occur as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and entertaining– thereby triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your company’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your industry.
Basic techniques that will work for any organization design.
Build relationships and develop rapport with your customers.
You might require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you implement the information).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a service.
You’ll come across a lot of aha moments while going through the sections. More notably, you’re assisted on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and company. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.