Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to fully value the book.
Dotcom Secrets is a great resource if you want to learn from somebody who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.
However in general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online service.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it numerous times to completely grasp it. Or merely make it your companion as you go about your online lifestyle business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
How many organization books do you still find appropriate in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell discuss are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your service. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online service just.
But don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to start or scale a service and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets supplies wise insights and methods to:
Existing company owner: If you have not started a company at all or have no business idea, the book might not pertain to you.
Product owners: If you have an existing item already, then you can find out methods to double or even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of company, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and secrets that have actually been tested and shown to produce great outcomes.
So whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative business.
If you currently have an organization, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you ought to do to fail-proof your service, how to attract clients, and the tricks to substantially enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– given that they match each other and offer starting and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your service. You get to discover how to provide your message and communicate value in a way that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to business owners who want to become more effective in their industries. Business owners who are built to see opportunities in competitors instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four simple questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is essential when it comes to constructing a sustainable service. If there’s no worth, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes whatever you already understand about growing a successful service. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and organizations approach sales online.
It works because it takes into account the customers’ habits– and moves them through the different actions of your value ladder until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to define your target market is very important.
This secret outlines where your target market (i.e., consumers who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for many people. It’s probably the most complicated element of running an effective online organization.
Do you really understand how traffic operates in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He shows you the best type of traffic that you need to take notice of and how it can change your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it implies you can include more certified customers to your e-mail list and introduce a successful product that individuals are willing and all set to acquire right away.
In developing that attractive character, Russell Brunson defines the 3 elements you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these components and their components, and determine the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to link and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have actually helped him to transition into an Attractive Character and a sought-after web marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail series are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You want to be able to lead ideal clients back to your offer. This may look simple however it’s powerful nevertheless!
When you’re sending out Seinfeld emails, Russell likewise provides great examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and tactics for building high-converting funnels are discussed in detail, along with and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. What a terrible course to follow when constructing a business!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your organization. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely understand and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to construct them but also the seven stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, 7-, or even eight-figure organization is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to creating the ideal kind of page, deal, and traffic that will cause sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely comprehend. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business guidance. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper purchasers for your services and items.
You can decide which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your company, particularly if you have an item you’re presently selling online (or perhaps offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can change your whole service amazingly. That single word can act as bait.
Despite the industry you run in, what you do, what items you provide, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this area because it was distinct in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it reveals what ought to occur as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. When the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to buy. It’s “invisible”– which means there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– therefore triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your company’ importance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Simple strategies that will work for any company design.
Establish and build relationships relationship with your customers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you carry out the details).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for growing a business and beginning.
You’ll encounter a lot of aha minutes while going through the sections. More significantly, you’re directed on how to include the idea into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets for FREE.