Expert Secrets Russell Brunson Book Review

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to enhance your business instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of online marketing concepts to completely appreciate the book.

If you want to learn from someone who has really made cash online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization instantly.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing principles to totally appreciate it.

In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online organization.

So if you’re prepared to gain from among the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might have to read it multiple times to completely understand it. Or merely make it your buddy as you set about your online lifestyle organization adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both innovative and brand-new online entrepreneurs.

How many business books do you still find pertinent in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing an effective business– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still effective today.

You’ll get a lots of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to begin a company or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your business. You’ll definitely get results from reading it.

To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization only.

Don’t be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to begin or scale an organization and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.

Although, DotCom Secrets provides smart insights and methods to:

Existing company owner: If you haven’t started a service at all or have no service idea, the book might not relate to you.

Product owners: If you have an existing item already, then you can find out strategies to double and even triple your sales.

Positive marketers: If you’re prepared to take actions that may challenge your idea of organization, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a business that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been tested and shown to produce fantastic outcomes, you do not desire to fizzle out.

Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a profitable organization.

If you currently have a business, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you must do to fail-proof your organization, how to draw in customers, and the tricks to substantially enhance your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing service or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– given that they match each other and provide for starting and growing an effective service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed process to efficiently structure your service. You get to find out how to deliver your message and communicate value in a way that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and earn money to share messages that will alter another person’s life.

Both books are suggested to company owner who wish to become more effective in their industries. Business owners who are constructed to see chances in competition instead of pain.

In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the simple marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you want your service. How does this understanding assist your clients and clients?

This will help you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re ready to pay.

In the secret formula, four basic questions were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they get from your company?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is key when it pertains to constructing a sustainable business. , if there’s no value, clients consumers customers customers leave.

.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more cash, you’ll also supply your consumers with a more customized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes everything you already learn about growing a successful service. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to have a complete value total in place. You may not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.

The sales funnel is essential and has actually altered the way business owners and businesses approach sales online.

It works since it takes into account the consumers’ habits– and moves them through the various actions of your worth ladder until they’re ready to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not know how to recognize or serve them. That’s why knowing how to define your target market is essential.

This secret lays out where your target market (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant struggle for most people. It’s probably the most daunting element of running a successful online organization.

Do you truly understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation know-how.

He shows you the very best type of traffic that you must take notice of and how it can transform your business. The type of traffic includes:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will cause a sale.

Make certain you don’t avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?

As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it means you can include more qualified clients to your email list and launch a successful product that individuals are willing and all set to buy immediately.

In creating that appealing character, Russell Brunson defines the three elements you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an appealing character using these elements and their aspects, and determine the very best method to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail design templates that have helped him to transition into an in-demand internet and an attractive character marketer.

The Soap Opera Sequence works because it takes advantage of providing worth to your subscribers. This ‘worth’ combined with an alluring open storyline hooks them the minute they read your first email and they’ll look forward to the next one.

The days of uninteresting email sequences are over. Don’t just delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds excitement in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead ideal clients back to your offer. This may look simple however it’s powerful nevertheless!

When you’re sending Seinfeld e-mails, Russell likewise offers excellent examples and composed templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and tactics for constructing high-converting funnels are discussed in detail, along with and what you actually must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.

There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.

This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire vehicle. When developing a business, what an awful path to follow!

The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their precise consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your organization. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely comprehend and execute the methods in my own online service.

It not only opened my eyes to funnels and how to build them but also the seven phases that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a 6-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.

This secret alone is basic to developing the ideal kind of page, deal, and traffic that will lead to sales.

There’s likewise the pre-framing idea that you need to fully understand when creating a funnel– specifically if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical organization advice. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times during these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyper buyers for your product or services.

When you’ve comprehended how this works, you can decide which you want to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this section and reveals the trick that made all his books sell millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have an item you’re presently offering online (or even offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He stresses the power of words and how utilizing a certain WORD can alter your whole service amazingly. That single word can function as bait.

No matter the market you run in, what you do, what products you offer, or business model, this is the part that a few of the successful entrepreneurs would conceal from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t grasp this section because it was special in its method. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually assisted him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. When the visitor has effectively completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

However you’re not restricted in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. However it’s “invisible”– which indicates there’s no pushy or deception involved.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and entertaining– therefore causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying cash.

Enhance your service’ relevance using the worth ladders and sales funnel techniques and scripts.

Get secrets to becoming an idea leader in your market.

Easy methods that will work for any organization design.

Build relationships and establish rapport with your customers.

Cons.

You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you carry out the info).

The book is perfect for businesses that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a company and starting.

You’ll discover a lot of aha minutes while going through the areas. More significantly, you’re assisted on how to incorporate the idea into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and company. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<