Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing principles to completely value the book.
Dotcom Secrets is a terrific resource if you wish to gain from someone who has actually generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing concepts to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anybody seeking to build or grow an online company.
So if you’re all set to learn from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it multiple times to totally comprehend it. Or simply make it your buddy as you tackle your online lifestyle business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and innovative online business owners.
How many organization books do you still discover appropriate in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell speak about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re wanting to begin a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your business. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company only.
But do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to start or scale a business and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You should think about another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing company owner: If you haven’t started a service at all or have no business idea, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your idea of business, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been checked and proven to produce excellent results, you do not want to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a successful business.
If you already have a service, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you must do to fail-proof your company, how to draw in clients, and the secrets to considerably improve your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– considering that they complement each other and offer beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your company. You get to find out how to deliver your message and interact value in such a way that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and make money to share messages that will alter someone else’s life.
Both books are suggested to business owners who wish to become more effective in their industries. Business owners who are built to see opportunities in competition instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your business. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four simple concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is crucial when it concerns developing a sustainable service. , if there’s no worth, customers and clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you currently know about growing a rewarding service. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not be able to construct a high-converting sales funnel if you don’t have an effective worth adder drawn up.
The sales funnel is essential and has actually changed the way business owners and services approach sales online.
It works since it takes into consideration the consumers’ habits– and moves them through the different actions of your value ladder up until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to define your target market is important.
This secret lays out where your target market (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s perhaps the most overwhelming aspect of running an effective online business.
Do you truly comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.
He reveals you the best type of traffic that you should pay attention to and how it can change your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding methods, the secrets to interacting well with your audience that will cause a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it indicates you can include more competent customers to your email list and launch a successful item that people are ready and prepared to buy immediately.
In developing that appealing character, Russell Brunson specifies the 3 parts you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these components and their elements, and recognize the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail templates that have actually assisted him to transition into a popular internet and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it profits from offering value to your customers. This ‘value’ coupled with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t just delight in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This may look easy but it’s effective!
When you’re sending Seinfeld e-mails, Russell also supplies good examples and composed design templates to speed up the process.
Area Three: Funnelology
In this area, the strategies and methods for constructing high-converting funnels are gone over in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole lorry. When developing a company, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to fully understand and implement the methods in my own online business.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is basic to producing the right type of page, deal, and traffic that will lead to sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to fully understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company advice. It goes into the particular landing pages you can produce in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and items.
As soon as you’ve understood how this works, you can decide which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, specifically if you have an item you’re currently selling online (or even offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a certain WORD can change your entire organization amazingly. That single word can serve as bait.
Despite the industry you run in, what you do, what products you use, or the business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not understand this area due to the fact that it was distinct in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have actually assisted him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. Once the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to buy. However it’s “undetectable”– which suggests there’s no aggressive or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and entertaining– consequently triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your business’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your industry.
Easy techniques that will work for any service design.
Build relationships and develop rapport with your consumers.
You might require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you implement the information).
The book is ideal for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a business.
You’ll come across a bunch of aha moments while going through the sections. You’re directed on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.