Expert Secrets Russell Brunson Summary

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to improve your organization right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing concepts to fully value the book.

Dotcom Secrets is a terrific resource if you wish to gain from somebody who has actually earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing principles to completely appreciate it.

But in general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online business.

So if you’re all set to learn from one of the masters of Sales Funn, make certain to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may need to read it several times to completely grasp it. Or merely make it your buddy as you go about your online lifestyle organization experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both sophisticated and new online entrepreneurs.

The number of service books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still incredibly appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still efficient today.

You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be used online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to begin an organization or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your business. You’ll definitely get results from reading it.

To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization just.

However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you wish to scale a business or start and follow tested ‘shortcut’ that has been checked by Russell himself, you should check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You should consider another book.

DotCom Secrets provides wise insights and techniques to:

Existing entrepreneur: If you have not begun a business at all or have no company concept, the book may not pertain to you.

Item owners: If you have an existing item currently, then you can learn techniques to double or perhaps triple your sales.

Confident marketers: If you’re ready to take actions that might challenge your concept of service, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a service that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been tested and shown to produce excellent outcomes, you don’t desire to fizzle out.

Whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.

If you already have a business, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you should do to fail-proof your service, how to draw in clients, and the secrets to significantly improve your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing organization or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– considering that they match each other and provide for starting and growing a successful company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a detailed process to effectively structure your organization. You get to find out how to provide your message and interact value in such a way that makes people wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and get paid to share messages that will alter someone else’s life.

Both books are suggested to company owner who wish to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your service. How does this understanding assist your clients and customers?

This will assist you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.

In the secret formula, 4 basic concerns were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they obtain from your service?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Value is key when it pertains to constructing a sustainable organization. If there’s no worth, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise offer your clients with a more customized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that changes whatever you already know about growing a lucrative company. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is important and has changed the method business owners and services approach sales online.

It works due to the fact that it considers the clients’ habits– and moves them through the different steps of your value ladder until they’re all set to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to identify or serve them. That’s why understanding how to define your target market is necessary.

This secret outlines where your target audience (i.e., clients who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.

Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for many people. It’s perhaps the most daunting aspect of running a successful online organization.

Do you truly comprehend how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.

He shows you the best kind of traffic that you ought to pay attention to and how it can change your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding strategies, the tricks to interacting well with your audience that will result in a sale.

Make sure you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?

As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it means you can include more qualified customers to your email list and release an effective item that individuals are prepared and all set to purchase immediately.

In developing that appealing character, Russell Brunson specifies the three parts you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an attractive character using these components and their components, and identify the best way to communicate your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to link and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail design templates that have helped him to shift into an Attractive Character and a sought-after internet online marketer.

The Soap Opera Sequence works due to the fact that it profits from providing value to your subscribers. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.

The days of uninteresting email series are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.

You want to have the ability to lead perfect consumers back to your deal. This may look basic but it’s effective nevertheless!

Russell also supplies fine examples and written templates to speed up the process when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and strategies for developing high-converting funnels are discussed in detail, as well as and what you truly must do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no need to reinvent the wheel.

There’s an opportunity that you’re making the above error if you’re a business owner and you’re having a hard time to break even.

This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole car. When building an organization, what a terrible path to follow!

The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their exact consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable gift for your company. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very thankful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to completely comprehend and implement the techniques in my own online business.

It not just opened my eyes to funnels and how to construct them however also the 7 phases that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference in between having a 6-, 7-, or perhaps eight-figure organization is whether you understand the stages of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.

This secret alone is fundamental to developing the best type of page, deal, and traffic that will result in sales.

There’s also the pre-framing idea that you need to totally comprehend when developing a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical organization advice. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyperactive buyers for your services and products.

When you’ve understood how this works, you can choose which you wish to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this area and reveals the secret that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, particularly if you have a product you’re currently selling online (or even offline).

I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He highlights the power of words and how using a particular WORD can change your whole business amazingly. That single word can act as bait.

Regardless of the market you run in, what you do, what products you provide, or the business model, this is the part that a few of the successful business owners would conceal from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not comprehend this area because it was distinct in its method. I needed to read the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have actually helped him to sell millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts since there’s an effective suite of software application you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it shows what must take place when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or business owners who have Shipping plus totally free deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. Once the visitor has effectively filled out the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and amusing– consequently causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short however you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Enhance your organization’ importance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being a thought leader in your industry.

Basic techniques that will work for any business design.

Establish and build relationships relationship with your consumers.

Cons.

You might need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you implement the information).

The book is perfect for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for starting and growing a business.

You’ll encounter a lot of aha minutes while going through the sections. You’re guided on how to include the concept into my own organization.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<