Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your business instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing ideas to fully appreciate the book.
If you want to find out from someone who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to totally appreciate it.
But in general, Dotcom Secrets is a valuable resource for anyone aiming to construct or grow an online service.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to fully comprehend it. Or simply make it your buddy as you tackle your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both new and innovative online entrepreneurs.
How many organization books do you still find relevant in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your business with effective list building and sales/conversion techniques, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to begin an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal building blocks for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
But do not be constrained by that since the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to scale a company or begin and follow proven ‘faster way’ that has been checked by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing company owner: If you haven’t started a company at all or have no company concept, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can find out methods to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your concept of service, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic results, you don’t desire to fizzle out.
So whether you’re a beginner who’s just starting or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a rewarding business.
If you currently have a service, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you must do to fail-proof your organization, how to attract consumers, and the tricks to considerably increase your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to quickly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and attend to beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to efficiently structure your company. You get to find out how to provide your message and interact value in a manner that makes people want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to company owner who want to end up being more effective in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your service. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is crucial. , if there’s no worth, customers consumers clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also supply your customers with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters whatever you currently understand about growing a rewarding service. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You might not be able to construct a high-converting sales funnel if you do not have an efficient value adder drawn up.
The sales funnel is essential and has altered the method business owners and businesses approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder up until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why understanding how to specify your target audience is very important.
This secret outlines where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for most people. It’s probably the most overwhelming element of running a successful online organization.
Do you really comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the very best type of traffic that you must take note of and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will lead to a sale.
Ensure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it indicates you can include more competent customers to your e-mail list and release an effective product that individuals are prepared and all set to purchase right away.
In producing that attractive character, Russell Brunson defines the 3 elements you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these parts and their aspects, and determine the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail templates that have helped him to shift into a popular web and an attractive character marketer.
The Soap Opera Sequence works since it capitalizes on providing worth to your subscribers. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of boring email sequences are over. Don’t just delight in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.
You want to be able to lead ideal customers back to your offer. This may look simple however it’s effective!
Russell likewise offers fine examples and composed templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and techniques for constructing high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole vehicle. When developing an organization, what a horrible course to follow!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a couple of years ago (and several times more because that first time to totally understand and implement the strategies in my own online service.
It not only opened my eyes to funnels and how to develop them however also the 7 stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, and even eight-figure service is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.
This trick alone is fundamental to creating the ideal type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you need to totally understand when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service recommendations. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your product or services.
You can decide which you desire to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, specifically if you have a product you’re presently selling online (or perhaps offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how using a certain WORD can change your whole company magically. That single word can serve as bait.
No matter the market you operate in, what you do, what items you provide, or the business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this area because it was unique in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it reveals what need to happen when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– consequently causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ relevance using the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Simple strategies that will work for any company model.
Build relationships and establish rapport with your customers.
You may require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you execute the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and starting.
You’ll come across a bunch of aha minutes while going through the areas. More importantly, you’re directed on how to include the idea into my own service.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and organization. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.