Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally appreciate the book.
If you want to find out from someone who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone aiming to build or grow an online service.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it several times to fully understand it. Or merely make it your companion as you tackle your online lifestyle business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and sophisticated online business owners.
The number of organization books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your business. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online company only.
However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale an organization and follow tested ‘shortcut’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You ought to consider another book.
DotCom Secrets offers clever insights and techniques to:
Existing entrepreneur: If you haven’t started a company at all or have no company idea, the book might not relate to you.
Item owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take actions that might challenge your concept of company, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Because you lack the skillset, tools, and tricks that have been tested and proven to produce fantastic results, you do not desire to fizzle out.
So whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a rewarding organization.
If you already have a service, utilize the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your service, how to draw in customers, and the secrets to considerably increase your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– since they match each other and attend to beginning and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your organization. You get to learn how to deliver your message and communicate worth in a manner that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and make money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who want to become more successful in their markets. Business owners who are developed to see chances in competition instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your company. How does this understanding help your customers and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your organization?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, value is essential. , if there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your consumers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently know about growing a profitable service. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an effective value adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is necessary and has actually altered the method entrepreneurs and businesses approach sales online.
It works since it considers the consumers’ habits– and moves them through the different actions of your value ladder until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to determine or serve them. That’s why knowing how to specify your target market is necessary.
This secret outlines where your target audience (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for most people. It’s arguably the most overwhelming aspect of running an effective online service.
Do you actually understand how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He reveals you the best kind of traffic that you should take note of and how it can change your service. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced individual branding methods, the secrets to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re effective at it, it implies you can add more certified clients to your e-mail list and introduce an effective product that individuals are prepared and willing to buy right now.
In producing that appealing character, Russell Brunson defines the three components you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these components and their aspects, and identify the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually assisted him to transition into a sought-after web and an attractive character marketer.
Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull e-mail series are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You should be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect customers back to your deal. This might look easy however it’s powerful!
When you’re sending Seinfeld emails, Russell likewise offers good examples and written templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and strategies for building high-converting funnels are gone over in detail, as well as and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. Simply put, there’s no need to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire lorry. When developing a service, what a horrible course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a few years ago (and several times more because that very first time to totally comprehend and implement the methods in my own online business.
It not just opened my eyes to funnels and how to build them however also the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This trick alone is basic to producing the ideal type of page, offer, and traffic that will lead to sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely understand. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business recommendations. It enters into the particular landing pages you can develop in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and items.
Once you’ve understood how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have an item you’re currently selling online (or perhaps offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can alter your entire organization amazingly. That single word can serve as bait.
Regardless of the market you operate in, what you do, what items you use, or business model, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this section since it was unique in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it reveals what ought to take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– consequently causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will influence you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Simple techniques that will work for any organization model.
Establish and develop relationships relationship with your customers.
You might require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the information).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a service.
You’ll stumble upon a lot of aha moments while going through the sections. You’re assisted on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely recommend that you get a copy of DotCom Secrets totally free.