Experts Secrets Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to improve your business right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of online marketing ideas to fully appreciate the book.

Dotcom Secrets is a great resource if you want to gain from somebody who has actually made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.

The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to completely value it.

However overall, Dotcom Secrets is a valuable resource for anybody aiming to construct or grow an online business.

If you’re ready to find out from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might need to read it several times to completely understand it. Or simply make it your companion as you set about your online way of life organization adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both sophisticated and new online business owners.

How many service books do you still discover appropriate in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell talks about are still reliable today.

You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your company with efficient list building and sales/conversion approaches, which can be utilized online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin an organization or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your business. You’ll absolutely get results from reading it.

To be truthful, DotCom Secrets seems like a book for constructing a sustainable online company just.

However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you wish to scale an organization or start and follow proven ‘shortcut’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.

DotCom Secrets offers smart insights and techniques to:

Existing business owners: If you haven’t begun a service at all or have no business concept, the book may not pertain to you.

Product owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.

Positive marketers: If you’re ready to take actions that may challenge your concept of company, then you should utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a company that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce great outcomes, you do not desire to fizzle out.

Whether you’re a novice who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a rewarding company.

If you already have a business, utilize the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you need to do to fail-proof your company, how to draw in clients, and the tricks to significantly boost your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss out on the chance to quickly grow your existing organization or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– considering that they complement each other and provide for beginning and growing a successful company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to successfully structure your business. You get to discover how to provide your message and interact value in a manner that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and earn money to share messages that will change another person’s life.

Both books are recommended to business owners who wish to end up being more effective in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the simple marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your organization. How does this understanding assist your clients and consumers?

This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.

In the secret formula, 4 simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they get from your business?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to developing a sustainable company, worth is crucial. If there’s no worth, customers and clients will leave.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also supply your clients with a more customized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like an epiphany that changes everything you currently learn about growing a profitable organization. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.

It exceeds the item you’re selling or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not have the ability to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is important and has actually altered the method entrepreneurs and businesses approach sales online.

It works due to the fact that it takes into consideration the consumers’ behaviors– and moves them through the various steps of your value ladder until they’re ready to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not understand how to determine or serve them. That’s why understanding how to specify your target audience is necessary.

This secret details where your target market (i.e., consumers who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.

Every online business owner needs to learn and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most complicated aspect of running a successful online company.

Do you actually comprehend how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation expertise.

He shows you the best type of traffic that you should pay attention to and how it can transform your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.

Make sure you do not skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and confident character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?

As a business owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it means you can add more qualified consumers to your email list and release an effective item that individuals are ready and all set to purchase right now.

In producing that attractive character, Russell Brunson defines the 3 elements you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an appealing character using these parts and their elements, and determine the best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and establish an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 email templates that have assisted him to shift into an Attractive Character and an in-demand internet marketer.

Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.

The days of boring email sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.

You wish to have the ability to lead ideal clients back to your deal. This might look basic but it’s powerful!

When you’re sending Seinfeld emails, Russell likewise supplies great examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and strategies for building high-converting funnels are gone over in detail, along with and what you actually should do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.

There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.

This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole lorry. What a dreadful course to follow when developing a service!

The secret here is leveraging on other people who currently have a successful funnel and making your deal to their specific consumers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m very thankful that I read DotCom Secrets a few years ago (and a number of times more because that very first time to completely comprehend and implement the techniques in my own online company.

It not only opened my eyes to funnels and how to construct them however likewise the 7 phases that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, seven-, and even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.

This secret alone is fundamental to developing the right kind of page, deal, and traffic that will lead to sales.

There’s also the pre-framing idea that you require to fully understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical organization suggestions. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve talked about previously.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times during these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyperactive purchasers for your products and services.

As soon as you’ve understood how this works, you can choose which you want to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this section and exposes the trick that made all his books offer millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, specifically if you have an item you’re currently offering online (or even offline).

I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how utilizing a specific WORD can change your entire service magically. That single word can serve as bait.

Regardless of the market you operate in, what you do, what items you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.

 

Section Four: Scripts and funnels

The first time I read DotCom Secrets, I could not grasp this area because it was unique in its method. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to deal with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary due to the fact that it reveals what must take place when you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

You’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. However it’s “invisible”– which suggests there’s no pushy or deception included.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, practical, and amusing– consequently causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Improve your service’ relevance using the value ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your market.

Easy methods that will work for any service design.

Build relationships and develop relationship with your customers.

Cons.

You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you execute the details).

The book is ideal for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing a business.

You’ll discover a lot of aha minutes while going through the areas. You’re guided on how to include the principle into my own company.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<