[Music] So we’ve been active on youtube for About a year right now and overall the Reactions have been really positive and People have been really welcoming But there has been some hiccups here and There so to celebrate that youtube Anniversary Mark and i decided to pick the toughest Comments that you guys have made and the Toughest questions you guys have asked In the comment section and answer to Them in the most Brutally honest way possible so this Podcast is going to be a mix of actual Online marketing questions and kind of Snarky remarks that you guys have made In the comments So whether you want to know if we think That keyword golden ratio is a viable Tactic or why we keep Interrupting each other all the time on A podcast stay tuned [Music] Hey everyone welcome back to the atari Hacker podcast so This week we are actually releasing the Authority site system so if you haven’t Looked at it you can go on Authorityhacker.com system Is a complete reshoot complete redoing Of our one of our most popular courses On starting new authority sites it is More than 50 bigger there’s a lot of new
Things etc so Go check it out we’re pretty excited About that it took us six months Uh and uh how is it going mark after do You reshooting that whole Thing and now it’s finally done i’m so Happy right now um Not only because people are gonna have Their hands on it because i don’t have To shoot videos for a little bit you Know I’m very glad we’ve got out the door and We’ve we’ve shipped it it was a it was a Long hard slog But ultimately i think totally worth it In the end I’m very happy with how it’s coming Together even like the Design we’ve been working on the past Few days kind of leveled up quite Significantly as well Yeah it’s coming together it’s like uh i Mean i’m excited to we got A lot of feedback from existing Authority site system members so That’s one of these things actually That’s kind of the angle of the episode So perfect transition Um we use a lot this time we really used A lot of feedback i was actually Checking the feedback spreadsheet There’s like close to like 100 pieces of Feedback from people That already checked it out and uh
Dropped notes and we’ve already edited Things and fixed things etc and I will keep doing that but like it was Really important for us to make sure That we understand the issues people are Having when they’re building sites and I like really heat the nail on that Because i feel too often when Like i took courses online etc there was Some really crucial questions that i was Asking that were not answered or not Covered etc so We did our best this time i’m sure there Would be some edits that we will still Do But i’m pretty excited and so for this Podcast we wanted to do something a bit Similar we wanted to take Your feedback and your questions and Answer that so What we did is we went to the our Youtube Channel manager can’t remember youtube Studio uh and we went through A lot of the late comments that we had And we Found some interesting questions that we Were not necessarily answering in the Podcast Like when we covered the topics etc that I think would be Out of of interest to most people who Listen to the podcast so we’re going to Go back to these things
Probably mention the podcast it’s from Etc uh i’ve also Picked up some criticism to our style of Doing the podcast so We’ll we’ll be going so it’s mostly me Anyway but It’s like you know i’m the guy that People love to hate you know um So it’s uh let’s see how that goes but i Think Because it’s senatorial hacker podcast We’re gonna start with value stuff And we’re gonna start with a proper Question and we’ll we’ll go to the more The fun stuff Um and the first one the first question And i’m going Direct it to you because it’s more of Your stuff is about powerful new sites And it’s i think it’s on the last Podcast we release by the way Before we jump on this thank you Everyone for the support for the Christmas gift stuff obviously like a Lot of people who agreed with me Are not buying christmas gifts So good good job That’s hard did you get any gifts for Christmas video No you didn’t get a single gift no And i’m glad it’s like it’s fine it’s Great I tell people not to baby are you are You trying to convince me and you’re
Yourself though yeah it’s fine It’s great no i i love it because it’s Like i tell people not to buy me gifts And usually i make weird faces but i Don’t like the gift they buy me anyway You know Because like sometimes i like go back to Friends and people buy me a gift anyway Even though i tell them i don’t want it It’s like useless it’s like you know Especially because i’m like I’m like flying with just a hand luggage I can’t even bring half the stuff people Buy me when i go back Um it’s like it’s like it’s just gonna Stay in the room and i’m just gonna Leave her my mom’s gonna have it or Something or whatever Uh and it’s like i don’t hide my Disappointment so people tend to Avoid buying me Anyway so let’s go back to the podcast Let’s go back to the questions people Are asking and the first one was for New sites for horror it was from kudi uh And that was under your first 100 links Our exact strategy i have a question how Come you can use Harrow for new sites link building if They are looking for the most Established experts on the topic Only so i can answer this one They’re not actually just looking for Extreme topic experts they’re looking
For anyone with any kind of Experience or story or Anecdote to share around a a topic so You could just be a consumer who enjoys I don’t know paintball guns or whatever It is or Some there’s a lot like personal finance Related questions they’re looking for People who have actually been in Situation x and that doesn’t mean you’re Like a financial analyst or an Accountant or whatever It means you’re just a regular person That happens to have had some kind of Experience so when they say when people Say The harrow’s all about finding topic Experts it’s not really so much about Topic experts as it is just people with Some experience and In that area and there’s a lot of areas A lot of general areas especially around Business and technology And personal finance that really anyone Can Can contribute to we’ve had a lot of Success last year In 2020 talking about working from home And answering those kind of queries We’re not hr Experts we’re just a company where we All work from home we have some Experience and it doesn’t Make us like kind of experts but the the
Odd anecdote you can share here or there Is really useful when content creators Are creating Content with with harrow remember They’re not looking just For someone’s for an expert to source The facts the The journalist the writer can source Those facts themselves anyway just by Googling and Finding out they’re looking for your Story and that’s what they want to share So That’s that’s how you can yeah that’s Why people like to read as well right They like to read people’s opinions and Stuff even if it’s like not factual Not even the accurate whatever they’re Just more interested in that that’s why Even platforms like reddit are so Popular when there is like more accurate News sources or things like that it’s Like it’s it works really well I mean people like reading other People’s stories you know i mean Speaking about accuracy i would say Journalists themselves they don’t even Really care that much about actually They have you know five articles that They have to write that day And they’re they’re getting judged by How many how many likes or shares or Views or whatever they They get and whether they get the the
Stuff done in time so That’s all their motivation really is of Course they don’t want to like blatantly Lie but If they’re talking about someone’s Experience or Or story then they don’t really have to Worry about that whereas if they’re Trying to evaluate Truth and what works and what doesn’t And something then they have to think a Little bit harder about it and that’s That takes more times more difficult so Yeah so like don’t worry you don’t have To be a big expert already just having a Website about the topic Tends to put you ahead of most people to Be honest uh so it’s like Yeah that’s usually enough uh okay Actually a comment there was on the same Podcast that this one was one of these Uh crazy ones There’s literally like a whole thread Going on of people debating about this Which the comment just say is from cbr And says can you Please in caps stop interrupting Each other well yeah it’s like and then Like people are literally arguing of Whether they like it or not and just Like making a big debate about that so Um so the answer to the question is no i Wanted to say no okay The answer to the question is no we
Can’t stop interrupting each other this Is Actually how gail and i interact with And have done for the past 11 or so years uh it’s not done Out of any kind of malice like oh my god Shut up i want to get word in kind of Thing Yeah it’s that we both care a lot about The thing We’re talking about and want to like Contribute A lot of value to the discussion uh We’re both actually quite Logical people i think in that we Recognize When the other person has something of Value to to To say and so will sort of um Let the other person let the other Person have the floor when they when They have something to say i’d also say That when you’re watching this Sometimes our video editor will cut it Together a little bit Faster so whereas we were Having maybe like a longer drawn-out uh Pause when we were trying to think about What to come up to next it might just be A harder Cut to like gail introduction or Something So so that that may appear to be More uh interruption than is is that
Actually the fact but we don’t really Want to change this too much because As i said this is how we actually Interact And i think this this podcast Should should reflect that and it Shouldn’t be a scripted Perfect version where where i think They perhaps do have a point is Sometimes in Gayle’s interviews with other people who Maybe does come home as well They’re gonna talk about that okay we’ll Get we’ll get onto that later but That’s part two of this issue yeah we Literally highlighted like all the stuff People rise as well um Yeah it’s like the thing is like for me The framework of this podcast And i’ve always said i’ve said it for Like several years Is uh you are at the bar after A conference i see a conference whatever You’re talking to someone but you had Two two three beers that’s In my opinion that’s kind of like the Point where people actually open Up and like talk about the stuff they Would never mention in the actual Corridors of the conference and like you Actually pick up this information But they’re not too drunk so that Actually gets completely off topic and Useless you know so it’s like
For me that was for example when i did The podcast with noah kagan which is a Long time ago i literally Briefed him for five minutes on that and I was like that’s how you have to be it Was it’s not very hard with noah but Um it’s like yeah it’s like i tell People it’s like that and Um and if you’re in a bar with your Friends come on you interrupt each other All the time and people are like Shouting over you and like that and it’s like obviously It’s working people are listening and Commenting and liking and everything so Uh people like this formula as well uh i Can understand it can be frustrating if You’re listening to something that uh Like mark was about to say and i just go And cut it or whatever Um but uh well that’s the price to pay Leave a comment on the video saying so And we’ll maybe answer the Question or get back into it in one of These episodes so Yeah exactly uh okay let’s jump on to The next proper question So the question was asked by chris pham Who Asked is it better to apply for Affiliate programs before or after you Create content Might you spend hundreds of hours Creating content only to get rejected
By the very advertisers which you intend To promote isn’t program rejection Something to be concerned about when You’re starting a first sight Yes so you you do have to be concerned About it though i wouldn’t worry Too much uh in the authority site system In in the new version of tasks we teach People to Create a kind of initial v1 of your site Where you You have just a basic 10 or so Info articles that fill out your site Look Look valuable look like books on the Homepage yeah it looks like you’ve Created a A decent site and it’s not just a a thin Affiliate site with like no value add Content and Whatever on on there so if you do that And then at that point when you have say 10 it doesn’t have to be that exactly But say 10 articles On your on your site the home page is Full the Navigation menu is working all the Breadcrumbs are there it’s all Structured nicely Then you apply to affiliate programs you Have a much higher chance of getting Accepted At that point than if you apply with a Blank site because you almost certainly
Get rejected Um some people some people will wait a Lot longer till you have like 50 Articles live or something i don’t think That’s necessary And indeed every time when we’ve tried To apply for an affiliate program with Just the bare-bones site up there then We’ve been able to get in that doesn’t Mean we always got Um that doesn’t mean we always got Accepted first time around Because affiliate program managers They’re they’re often not that great in Telling whether your site’s Good or or or not often the the Forms that you have to fill in to apply For an affiliate program don’t Allow you to give enough information to Communicate what you’re doing or how Good your site is So you have to kind of go around that And if you get rejected or if you don’t Hear back from them then you need to get In touch with them reach out to them Share what you’re doing what you’ve done In the past uh if you if you have any Kind of pedigree in the industry Share what your vision is what you’ve Done so far what keyword research You’ve you’ve done maybe what uh types Of topics you’re planning How big you’re trying to make your site You know how much time you’re spending
On it How much you’re putting into that anyone Who does that And is able to get in touch with the Right person in the affiliate program Almost certainly gonna get approved Because that shows you’re you know Enthusiastic about About promoting them so that’s the Approach i would take Be human you know like uh like it’s fine It’s like it happened many times that we Got rejected the first time and then Eventually we Turned around and got in as well so we Actually got a funny story so Back in i think it was 2012 13 We got rejected from amazon actually Uh when they looked at our site though Oh no it’s not not good enough and It was a pretty good site that we we had On there at the time I mean at least for 2013 standards and Uh i actually ended up Finding a phone number for amazon i Called them up and the guy on the phone Was like You could tell initially he was like oh Yeah you know you say your site’s good Enough but is it really and He was about to go and look and then When he brought it up he was like oh I said yeah this is really good i have No idea why they just did that this
Didn’t make the cut And he was able to reverse it so worst Case call him up Yeah it’s true people don’t use the Phone enough i think even for like Especially for individual affiliate Programs you know for smaller companies It’s not so hard to reach People internally and so on and i think You have a good Chance of actually reversing a decision By just calling them up because people Never do that like it’s easy to reject a Contact form it’s harder to reject Someone you have on the phone Um so yeah especially if you have like a Bit of a backup story I think if i was really interested in Doing doing that and calling them up i Would actually buy their product just Before i do that Um so that you’re also in like the Customer list etc and then it’s like I would say you have a pretty good Chance of of doing quite well there So yeah i it is a legitimate risk I wouldn’t build like a 200 pages if You’re not in the fa program but like Build a base site then maybe build one Or two sites that could be used to Promote their program Um the good thing for this kind of stuff Is that you could be creating your Roundup preview for example so like
I don’t know you want to promo uh Paintball guns let’s go back to the Example You want to promote that one company and Um But like you don’t want to risk the you Don’t want to risk like writing a single Review because if you write it and you Can promote them then you’re but If you say The best the best paintball guns of 2020 For example Are like the 10 best new models or Something and then you include them in The list along with like nine others And then you could just sort them out if You don’t get in uh that gives you an Opportunity to create content that can Get traffic And at the same time even if you don’t Like you can show them that and then They see How they would fit in at the same time If they don’t let you in for whatever Reason you can just swap them out for Something else a little bit later And just keep your article and not waste Your content so i would say Uh that would be a good way to deal with That for example you just need to Understand For each case like it’s not something You can do every time for every affair Program
Uh anything else on this question no the Next one which i like a lot which is From dimitri sotteski It’s yeah it’s hard to sowetsky sorry It’s hard to say the names perfectly i Mean obviously nobody can say my name so You know i’m forgiven Um but the question was why do site Owners sell sites If it’s making them good money makes no Sense Obviously youtube comments right so No offense makes no sense it’s just like The typical way you end it I understand why someone would would Have that position would Would perhaps suggest that because you Know You have a site that’s making two Thousand five hundred dollars A month i mess up my math here You have a site that’s making two Thousand dollars a month out of 40x Multiple And it’s worth it’s worth 80 80k Right so why would you why would you Sell it for 80k when you can keep making Two and a half grand a month Uh indefinitely right makes no sense Well from The reason why we didn’t sell health Ambition right from uh from an asset From an asset perspective you’re looking At this versus oh you know investing in
A stock or real estate or whatever You kind of got a point because the the Returns On on website assets are massive But they’re inherently much riskier and Much more When i say riskier they’re much more Volatile They have a risk they have two two types Of risk they have one type of risk which Is risk of complete failure Or massive failure you know you lose 90 Of your traffic it’s happened to us Before It happens or you have a risk of Volatility which you know you can have A period where it goes up doubles Triples from month to month or You know you lose 60 70 percent of your Traffic From some algorithm update um in the Course of 24 hours It can happen so when you factor in Those Risks and that volatility that That means that it may make sense at Certain Times to de-risk yourself from that Situation And to lock in the gains that you’ve Made thus far If you think about it if you you start Creating a portfolio of websites And they’re all making some money then
Do you just indefinitely keep Reinvesting all that money In in growing them and building more Websites and building more and growing Growing growing and all the time you’ve Taken no money for yourself you’ve made No profit because you’ve reinvested it All Or do it do at some point you pull your Money out Of one or some of your websites by Selling them and locking in that gain And saying okay Now i have 100 grand or a million Dollars to my name and i can go You know live it up or buy a house or Whatever you need to do for The personal circumstances you’re in uh I know empire flippers and their sort of Marketing pr spiel they they tout this a Lot as like personal situations And i do think there are a lot of people Who you know have Unexpected tax bills or getting divorced Or want to buy a house or Have some kind of personal situation Where it makes sense for them to Sell an asset and get a lot of money Coming in if you’re moving to a Different country It doesn’t really apply to us citizens But with different tax brackets and Rules then it may make sense so That’s that’s something to to think
About as well and finally i would say Just If you want to do something bigger and Better maybe it’s your first site And you’ve gotten to the top of your Knees you’ve gotten as far as it can Can go without you know crazy amount of Without crazy amount of extra effort Then it may make sense just to Sell up and go into a much more Competitive niche and You know hit that with a different sort Of uh Approach yeah i think some people are Also quite tired of the Niche topic etc or like just running a Website in general like want to take a Break but You know if you’re like in a competitive Niche for example there could be a point Where you like have to create regular Content manage your team do all these Things et cetera And your bank account like you know that If you sell your site your bank Account’s gonna be good for like a while And you don’t have to do that and like Some people get really sick of their Niche or whatever and just tired of the Whole business And they just want to take a break and They want to get out and then they’ll Just sell their site and And do that but i think one thing that
That happened to us Sorry to interrupt again that happened To us with our what you interrupt me I can’t believe that that happened to us With our agency so we’ve been running it For four years four and a half years i Think And we didn’t like it we did a podcast About this towards the end of last year We’ll we’ll link it uh In the youtube video uh so you can go Check that out if you’re interested in How we sold our agency i did it that way It’s the right way Uh so essentially we hate we hated what We were doing at the time It was making kind of oak some money Okay money Uh so why would we sell it right well we Sold it so we could start from scratch Uh and get into authority sites and Start Start doing doing those and i think That’s worked out pretty well it was a Good decision in hindsight Yeah so this phenomena can be replicated Across different industries you know one Thing that Um like if someone was asking me about That now I would uh especially in this niche i Would i would talk about Like the current bitcoin situation for Example where it’s like super high but
It’s like Do you keep writing like you know it’s Gonna move right up down regardless I can’t tell where it’s gonna go i’m Sorry guys this is not the right podcast Um but what i what we probably can tell It’s probably not gonna stay flat from Now on and people are not gonna Have their games forever and so they Need to make that decision as well of Like They can either de-risk and like sell Some if they buy it will do before they Made a large profit Or they can just double down and take That risk and that’s essentially the Same Decision when you do a website when you Build a website and you know argo Updates Are quite like creating the volatility That you would see in these kind of Markets as well obviously not on the Same level But still and it’s like it’s the same Thing it’s like it’s a it’s a debate That people are having in the financial Markets all the time like do you Actually take some money out do you not Take some money out do you keep like you Keep your initial investment but takes The what you made in profit You etc is the same thing and quite Often it makes sense to sell
Uh the risks are like the returns are High on website But the risks are also pretty high too Like a big car they can you up Uh and uh and and sometimes you can take Pretty much all the resources you have To have a chance at coming back And uh yeah it’s like that’s the reason Why for example i decided not to fix House ambition i was like it’s not worth It it’s just too much work etc And uh honestly looking at the people Who tried that That went down with us i have no regrets We saved a lot of money not doing that Um so that’s why that’s what you sell And sorry we should have sold A little bit before that um okay let’s Talk about another another fun comment Um that is from mike k That commented on the interview i did With karl roof And he said valuable stuff as usual i Can agree however About letting guests speak he says that Be speak more sorry He says that because some other people Said i uh some guy Commented uh invites an expert talks Half more than half the time or Something like that And so this guy was like the nice one uh And then he Gives a timestamp after 20 minutes 26
Minutes 45 seconds I was interested in what karl roof was Going to say but gail kind of builds Bulldozed over him and then moved on to The next topic without letting him Finish his thoughts Don’t take this as a negative comment It’s not meant to be one but rather as a Comment about something that i think Could be Improved for viewers listener experience So you can go check that out on the Thing Uh actually for that one interview what Happened is that was the second time we Shot it because we had big technical Issues the first time Um and my camera was shutting down Literally every five minutes because it Was overheating Um and so we have we had to rush this Thing So we can actually finish it so that car Can go to the next thing he had to do And we shot for more than two hours Even though the final interview is like An hour or something Um so there is a degree of like me being Used to interrupt mark when we talk and Kind of like doing the same with guests And honestly I think is the format of the podcast i Wouldn’t change that completely but for That one interview there was actually
Uh we were both quite annoyed to be Honest it was quite difficult And it was the second time we did that So all the stories we told etc we all Knew them as well Because we had done that same podcast The day before so that was a pretty Tough one um but i also think that Um interviews should not just be about The guests there’s Millions like the carol he’s done how Many podcasts he’s done all of them It’s always the same questions and it’s Always the same answers etc I think it’s more fun to challenge People and like Debate with them try to push them a bit Or try to like Also compare compare notes and Experiences so like sometimes he would Say something i’d be like oh actually i Saw this on my site etc And i think it makes it more interesting Uh i mean like he did one on line zero He did when we suffer he did one with Charles float he did Like you can go check these ones which Will let him talk more but Usually when we do this podcast it’s More a bit it’s not it’s not like that But i like the idea It’s like carl roof versus me or Something even though like he’s way Better at some stuff than than me etc
It’s more like a little bit of Challenging the same way we do with mark And we will keep that format and if To be honest i’ve done many interviews Where people were unable to Answer to the challenge and i’m not Gonna give names but we we did not Release them and i was like We finished the interview and i’m like Sorry not good enough and Never released the interviews and i’ve Done dozens of these and i’ve made quite A few enemies from that Um but i think that is what makes the Podcast Interesting but uh if for that one Sentence maybe you are right it’s like i Haven’t checked it exactly but it’s Possible because we had all these Technical issues so Uh sorry about that but there will Always be a degree of challenging the Guests comparing notes etc when we do Our Episodes uh just that one was a little Bit special basically It’s also it’s also quite difficult to Host a podcast And to interview someone and to steer The conversation in the direction that You want to go Guests have an awful tendency of Waffling and going off Topic and when you’re trying to create a
Succinct Podcast about a specific topic you you Have an idea of where you you wanted to Go but you can’t Plan it out like we’re not writing your Questions out before the The show there’s an element of kind of We write the questions but Uh it kind of like deviates a bit and The truth is We know who listens to this podcast more Than the guests too and like Very often they’ll go over topics that Are not interested to them Not talking about carol fear karaoke is Like really spot on But some other guests are like a little Bit more like you know if you invite an Accountant or if you invite a lawyer if You invite something like this like It’s a little bit like they’ll go into Stuff and i know that people are gonna Roll their eyes and be like talk to me About limb building you know Um and uh and so like that’s that’s Something where we need to kind of steer It away otherwise it gets boring Otherwise like You you say you want it and then you get It and you just hate it anyway Um and and i really don’t i really don’t Like ask um writing the questions out Beforehand i like having some topics That i want to cover
And then trying to direct them that way But just If you if you try and prescribe it in Advance too much i find it Almost becomes a bit too scripted when Uh interviews inherently Not a scripted environment one one thing Which i found works really Well though which i’ve been doing with All my guests recently is Having a short like 10 minute phone call A week before the the show just to talk About what we’re going to talk about And i found that that helps get rid of a Lot of fluff Especially the stuff at the start like Tell me your story and how You discovered seo and all this kind of so Yeah nobody i mean it’s it’s it’s fun For two minutes but like if it lasts More than that it’s like Yeah okay we’ve had this a million times You know um Yeah and so it’s i mean we’re gonna get Better interviews i think we’re gonna do More next year We have some really good ones coming up In uh sort of end of january start February Time um quite a few good guests that you Guys are gonna Enjoy um so stay tuned for the subscribe To our youtube channel
So i’ll pay attention to not interrupt Them too much uh and i’ll Make sure my camera doesn’t overheat you Know i when i recorded that interview by But it’s winter here i don’t know where It was overheating right but by the end I had my windows open because it’s Colder And i was freezing because uh because That was the only way to keep the camera Running for more than five minutes so That was the context of the interview For the second time you recorded so That gives you an idea of the context That’s why maybe sorry i went a little Bit over him I’m sorry kyle uh he knows i love him Anyway so It’s fine uh anyway let’s jump on to the Next proper question We’re gonna pick up like tough youtube Comments on us mostly on me But the next question is a real question From Aj verma who asked regarding updating Old content is it necessary to update The post Date as well and then there was another Comment i picked up on the same topic That just asked how often do you update Content And that was on my reviving that content Video that was not a podcast that was a Video you can check it out we’ll put the
Card here uh i will answer that um So the question updating is it important To update the post date as well Yes it’s probably equally important if Not more important Than actually updating the content and You’re going to laugh i’m going to make A youtube video about this next year Because it makes me laugh so much I’ve done it so many times where i go Back to a post and i add like A single uh full stop in the page And i just change the date and my Rankings bump up from like number seven To number three or something like this And like i do nothing else and it works So like updating the date Provided your theme pro gives the Metadata to google which Pretty much 99 of teams do is Extremely important works really well And very often you don’t even need to Actually update The content just the date will actually Bump up your rankings Don’t ask me why it works it’s magic of Google you know Um and then the next question is how Often do you update your content And we don’t really put a timer on this The way we Do that is we monitor the rankings of a Given page and uh Organic traffic right so the way it
Works is Your con is gonna usually kind of like Bump up as you update it And then slowly uh fade off right it’s Going to slowly Uh go down as uh time passes and it gets Uh you know there’s better versions Available on the computer’s website and So on And google will slowly demo you and Usually at some point it just falls off A cliff you know It’s just like it goes like minus 40 Traffic in two months or something like This And that’s when we decide to update our Content so we monitor our analytics we Monitor our rankings And then based on that when the When there is a big falloff in traffic Or Let’s say in the last three months it Went down quite a bit but regularly Then we trigger a rewrite or a revamp we Just basically google the keyword again We check all the sections that we the Computers that are ranking today have That we may not have we check the Sections that we have that these guys Don’t have Kind of like refresh everything redo all Of that Check the word count etc because what it Does when you do that as well is it kind
Of like Re-updates your content for the current Version of google so let’s say there was A big core date not long ago I don’t know what changed but maybe like Three months later i will notice that Maybe The average word count of the pages that Rank is less Is a thousand was less than it used to Be before well then maybe i would adjust Our content to be a little bit less Or or more if it’s small et cetera so There’s no time But rather an indicator of how much Google loves your page and It will fall off a cliff at some point And that’s when you update so That’s basically the answer Uh let’s do let’s do the next one do you Have any sense No all right so the next one is From mike h it’s a fun one as well it’s Not a question Which says it was in my interview with Matt From moneylabs and he commented i’m Sorry but you are really hard to Understand Interesting videos but they are Difficult to get through so i guess Matt doesn’t speak very well that’s That’s my only uh He needs to work on his speech and
That’s why that’s how he’s struggling Basically was It’s okay it’s like it’s not because he Has speech problems that we shouldn’t Invite him right So i don’t know that’s not very nice Basically uh i think i think he was Talking about your friend jackson Ah um yeah i don’t know he’s like what Can i say about that People uh there’s been so few of these Comments legit Gail and i have had conversations about Uh Girls like should i take a accent Reduction class or something one of our Friends Um took took like an australian accent Class once Uh youtube video yeah and it was really Like Crazy good actually by by the end of it Um So we’re we’re considering that but i Don’t know What’s your current thoughts on on Changing up your accent kel Um you know it’s kind of like i was Gonna say it’s like michael jackson Trying to be white or something it’s Like That would kill my identity you know um It depends it’s like if it really Depends uh
I think if i see it become a An obstacle for the youtube channel to Grow for example because the way it Works is like If the video did well with the people Who are subscribed to us then Essentially youtube finds people who Watch similar videos and shows our video To them and if they click They might check it out and they Discover us right that’s the discovery Process And so people who know us and subscribe To us might be forgiving Of that fact but the people that are Like them that youtube selects to Expense our to expand our audience may Not be like that And that might hurt us to the point Where google gets our when Youtube gets our video to a cold Audience Um their metrics may be really bad and Then we just never We struggle growing right so if Strategically it makes sense i’ll do it I haven’t seen uh a proof of that Yet maybe what we should do is we should Make a video where i move my lips and You speak At some point and like and then we see How it works with the cold audience or Something um I’m going to put you on the spot here i
Want you to do Your finest british accent Like like the gareth dane accent or the Real one the The real one the queen’s english i can’t Do that It’s like but like like americans can do That okay Do do an american accent then i i can’t Do accents that’s the thing just try it It’ll be funny [Laughter] I don’t know i don’t know how to do this I can’t recognize it but i don’t know What intonations i should use like I just know like if you speak like a Canadian person you say a boat and stuff Like that but that’s about it you know Do canadian accent Hey mate how about you mark as i get Okay stop yeah exactly i can’t do that Anyway We might we might cut this sorry i’m not A native speaker i’m already doing much Better than the average french person I think if i spoke slower uh i’d do Better So i’ll i think speed is what i can work On Rather than accent in my opinion uh If you want to comment on my accent go Ahead you know i put this Okay let me just give some insight to The strategy of this segment
To the audience right the reason why we Put that segment in there even though It’s weird for me It’s because people are going to comment Like crazy about whether they are Annoyed with My accent or they love my accent and Then when you guys comment that Increases engagement on youtube videos Which in turn Gets us more rich with the video so just Just giving you guys a bit of insight Here’s a free online marketing lesson Talk about Weird stuff cringe stuff etc and people Will comment and interact with your Videos and then you will get more rich On Youtube and platforms that work on our Engagement Let’s jump on the next one um which one Which which was category slug no index So nadi Kumar asked should i make category slugs No index or index i mean this this Question Is asked wrongly because when you say Slug It means the like in wordpress terms it Means the url right Um like it means not the url but like You know what is after your domain name That’s the stock Um so the question i believe is should
You Index or no index your category pages um I don’t think that you should know index Them but i think you should make them Better And wordpress makes them by default so Like a default category Page on wordpress it’s going to be 10 Posts Um and then just pages and after pages Of 10 posts basically that’s the default And it’s a bit um that’s a widget Because There’s only 10 posts on it first of all And google will happily crawl hundreds Of links on the page Um and then let’s say you link to your Category from your navigation from your Top navigation What happens is that there let’s say Your homepage gets the most links like Most sites And then you have a link from there to That category but then only 10 posts Benefit from that link because there’s Only 10 posts on that page Whereas if you even just revamped it to Have 100 posts 100 Would benefit from that and like the Link list would be more equally Distributed on your site From a point of view of like site Architecture etc so The default wordpress categories are
i tend to prefer building hub pages So if you go on for example Authorityhacker.com marketing you will See what we do with category pages and You can overtake them with elementor and That’s what we do usually But if you don’t want to do that you can Just redirect your category pages to Normal wordpress pages so you could make A normal page And put all the content you want let’s Say like you put more posts you put like You organized it in sections so it’s Easy to find what you want et cetera et Cetera maybe you put a lead magnet in Between so you collect emails and so on It’s like a nice page about you know Affiliate marketing or link building or Paintball guns whatever you want to do And you Can take a plug-in on wordpress like Redirection for example or You usually have it in seo plugins now So if you use like rank math for example There is a redirection uh you know Section in there And you can just take the url of your Category page and then just put the url Of your custom page that you built to be Your category page And 301 redirect that and what’s going To happen is every time there’ll be a Category link It’s going to be redirected and since
Google Announced that they don’t drop pagerank Through 301 with rx you don’t lose Any value by doing that 301 redirect Um like you may have been doing in the Past So that’s my recommendation don’t know Index them but make at least custom Pages To replace them because wordpress by Default is pretty for category Pages but hot pages are really useful To distribute link equity anything to Add to this No was it hard to understand kind of Tell us if it was hard to understand um Okay geeking out so uh why don’t you Read the comment if i if i’m hard to Understand like Why am i reading now this is uh because You’re the you’re the host and You know you have the commentary team Where am i where am i the host someone Just because you always see the intros So someone says like and The the commentator like when you’re Talking about sports like this is what’s Happening and then another person comes And gives the insightful comment trainer Now Micro so you want to be the expert yeah So you get the horror link i see okay Kind of Um so this next question then is from
Daniel donchev Daniel.jeff uh and He says you guys are living the dream Geeking out on this kind of level And then goes on to like give us some Some praise about our Our course and stuff and the reason i Included this in In in the list even though it’s it’s a Comment more than a question Uh is because it was kind of cool like We we spent The whole day creating this podcast with Like seven examples of Affiliate sites and what they were doing And just going into it Up there people trying to check it out Trying to figure out what they were what They’re doing How they got to where they are some of Them had really low dr Some of them had loads of links really They were really really successful link Building campaigns And it was just cool like it was fun to Spend all day you know geeking out and Doing that stuff I think that there’s a a kind of notion In Online marketing that people get in this Just to make money and that’s certainly Like a driving force Everyone is doing this or almost Everyone wants to make some money
But it’s not like you’re making money at The expense of everything else like You can still do it while having having Fun Having like some kind of moral um Kind of like approach to to what you’re Doing and what you’re What what you’re teaching you don’t have To like i get the sense that there’s There’s kind of a group of marksters who Just want to make money and they will You know cut off their own mother’s head To to do it and I i just i think this guy was kind of Appreciating the fact that we were Like not in in that camp that’s that’s All Yeah i think uh it’s funny because you Know eight tracks uses one of my Testimonials because one One of my tweets has a testimonial Because in that tweet i said You learn more by spending one day Putting Random urls in ahrefs than you do by Reading Most online marketing blogs uh and i Still stand by that It’s like every time i take the time to Do that i learn A ton and like you know like this Podcast was just the result of us doing This for You know like yeah five six hours maybe
Um researching quite a bit And uh and we came up with like a lot of Really cool examples like not even Counting the ones we didn’t put in there And so on And so i think i think like to give Something to the people who are Listening to this podcast is Um if you have a free day do that like Pick a random industry that you have Heard is competitive Credit cards you know hosting not Paintball guns Whichever ah and um Lettuce that’s the one that’s the really Challenging niche And you can throw like just google A few keywords and then just start Finding some sites and throw them in Address look at their competitors look At the biggest sites etc And start digging into their link Profile find the top linked page for Example and Look at the links into that and you’re Going to learn a lot for your own sites Like every time i do that i learn a ton And it’s like it’s fun to watch our Podcast but i think you would also learn A lot by doing these kind of stuff And the thing is like a lot of people Also in the comments No a few people were like oh like uh hr Is really expensive i can’t afford it
Etc which okay 99 dollars a month is It’s quite expensive um you can do that With You could do that with the tool like it Will suggest for example which is much Cheaper Um ahrefs has a seven dollar trial that You can sign Up for and then do that so it cost you Seven bucks so it’s not free but like You You don’t have to spend 99 bucks to even Do that and if you want to Educate yourself and and get like a view Of like what’s going on in the market It’s a really good Uh it’s a really good way to educate Yourself and i do encourage people do That More than reading a lot of blogs Sometimes including ours Um like you know i don’t want to place Us above everyone else etc but yeah it’s You should do that check that podcast Out and do something similar pick a Niche and and go and dig you will learn A lot a lot and hrf did not pay me to to Do that they actually Got us as an idiot not just us but like All affiliates actually so Yeah i’m not saying that to make money Or i didn’t get promoted or anything Like that it’s like Genuinely how i come up with new stuff
Like i i really i rarely come up with New stuff reading other people’s blog or Whatever I do it more by observing people who are Actually making money and Doing stuff on their sites basically uh You’re smiling i don’t know where you’re Smiling You probably didn’t understand what i Said right no it was just at the pajamas Thing Watch the end of the video and you’ll See yeah you understand there there was A cut here that you guys didn’t see Anyway let’s jump onto the next one the Next one and there’s actually a bad side About you which i’m in a bad sight It was it was a cringe flex of your um Of your ahrefs mug uh Which uh far far on shake Ahmed said lmao so losing by yourself Hallmark just lifted the empty atress Mug to just show it off Let’s just put the clip but what’s even More important if you’re doing a series To know how mark is going so how is it Going mark Oh it’s going good thanks i just wanted To show off my Fancy new ahrefs coffee mug So uh yeah the swag collection continues To grow So i don’t actually drink coffee and i Very rarely drink tea anymore it’s
Caught all caffeine last year So i don’t really have much to use this The ahrefs Mug mug for so i just wanted to kind of Like show it off and And also i get this intense amount of Pressure At the start of every podcast episode Like we spend usually quite a bit of Time preparing what we’re going to talk About in the show Like today we’ve prepared all these Questions we’ve gone and found the good Ones we’ve thought about how we’re going To answer some of them at least And then gail always starts the show With so how’s it going mark And i’m like i feel like i have to Perform and come up with this Ingenious witty sharp answer to every Single one but honestly it’s just like Yeah the same as normal That’s like kind of what i would say Most times but i’ve really been trying To put in The effort and last year we went down This kind of tangent of Merch and like uh stuff we were getting From asana or Uh you know the water bottle the hrefs Uh Swag the new authority hacker swag you Know And yeah would you say your level of
Anxiety increased since we started doing The house going mark in general for your Life Yes well we’ve actually been doing it For quite a while But for the longest time it was just Like uh oh it’s going good thanks And it wasn’t really a good answer but Then i i started doing it for a few Weeks and then I set this like you know expectations That there’s gonna be something funny And there’s now a chapter In our youtube video yeah which is how’s It going mark and Every time in the the live people like How’s it going mark i think we need a How’s it going mark t-shirt to be honest Um that would that would just kind of Answer everything you know the funny Part is uh I was uh on on his computer my fiance Over there and she checks the like the Phone it’s like i wanted to show her The comments on the christmas gift stuff From last week’s podcast And i’ll go and open the podcast and i See she watched all the way up until How’s it going mark and then she cut it And she didn’t watch the rest And i was like okay that’s what people Watch um Yeah a lot of people on the chat usually On the premiere just say uh they come
For the house is going luck Okay let’s jump into a real question Let’s jump back into value you guys want To also hear that it’s good we’ll Chapter it so you’ll be able to skip But we have a question from bassey who Says i’d suggest speaking On how to vet sites for guest post Opportunities considering This is one of the main tactics for link Building i’ve been searching for guest Post sites This week and i am noticing a lot of Sites with write for us Or guest post pages are just pbns and Have repurposed as blogs to see Guest posts uh by the way how is that How is my understandability of this Thing i’m making a lot of efforts Now i’m quite self-conscious you know Understandability i don’t think that’s a Word But aside from that very understandable That was the joke but okay Okay that’s yours okay uh so The question is basically how do i tell Whether a site Is legit or not whether i actually want A link from it Or not or or it’s just a pbn and there’s A few things you can check a few metrics You can check if you want to make this Into kind of an sop or a process The first is the amount of traffic that
That site gets So you can use a tool like ahrefs which Estimates Not always perfectly accurate but it Will estimate the amount of traffic that The site’s getting Uh you’ll see if it’s getting you know a Thousand visitors a month A hundred visitors bonds or a hundred Thousand visitors a month and it may be Off by By a bit but you’ll you’ll roughly get Where where it’s at If a site has no traffic or it’s lost All its traffic And it’s kind of on its way to zero uh Then you may want to consider not Getting a post from there I guess poster a link from there not Always the case sometimes it might be a New site or Just in a very very small niche where There’s not that much Of a sort of ceiling or kind of micro Niche site But traffic would be the first thing i Would look at second i would look at Dr which is domain racing which measures The Amount of and relative strength of links Pointing to a Specific site and generally a site which Has Good links more links is more trusted
It’s one of the way google Evaluates whether to trust your site or Not it’s arguably the biggest part of Its ranking algorithm so if it’s good Enough for google then it should be Good enough for you just to be clear Google is not using The ahrefs dr formula the dr formula From ahrefs is an approximation of What ahrefs thinks google uses to to Calculate That or very roughly speaking at least So you could you could you could look at That higher dr is better Uh there have been cases uh in 2020 Where sites were manipulating their own Dr In order to appear as if they were more Authoritative and Sell guest post links and various other Other other things Um in december ahrefs were took some Action to kind of combat that Though i’m not sure uh they’ve totally Wiped it out Um so you can kind of trust it a little Bit more now Whereas earlier last year it was it was Maybe Open to more manipulation so i’d look at Traffic and look at dr Then you want to see is the site active Uh have they when was the last time they Posted most sites will
Show the the date uh at least the last Published date if not the original post Date From their their blog post so you’ll be Able to see it Have they posted anything in the last Few years or is it just a kind of like Dead site you you obviously want to be Getting links from Sites which are more active then you Want to be looking at their editorial Standards so what kind of content Are they producing on their site i Really like looking at The last couple of posts and just Looking at their intros I find it’s really easy to judge content Based on The intro and a quick scan through the The content if the intro is fluffy and Just doesn’t make sense Then you can almost write it off Straight away because it’s arguably the Hardest part Of the content to write so that’s a That’s a good tip for Forget it for assessing things quickly You can also look at Whether which other sites are linking to Them so You can use the ahrefs backlinks report And order it by Dr ur or whatever metric you you want But you you want to be looking at
Are there good sites linking to them and Have they been doing that recently or is It like an From a few years back uh if all their Links or all the good links are from A while back then and you can see an Ahrefs when it was uh First seen i think as they call it yep Uh if they’re all like that then you can Maybe say well this might be just be a Drop domain Uh you can also look in something like Wayback machine Or archive.org to see whether the site’s Changed fundamentally so it might be You know again a drop domain and it’s Been repurposed Uh so you can think of things like that You can also look at who they’re they’re Linking out To i think there’s a big thing about This Neighborhood effect or bad neighborhood Effect so if the site is linking to a Bunch of casino or porn sites Then you probably don’t want to link From there as well so look at the ahrefs Outbound link report to To find that if you don’t have time to Go through the content and And figure it out um and just look look Through recent posts as well and See you can usually see the ones which Are pointing to casino or lone sites or
Whatever Uh they’ll have some title it just Doesn’t fit in with the rest of the The the content and you can you can Usually see them a mile off Uh so yeah those are the kind of things I would look for To begin with it’s always conclusive Right you can have Sites that kind of do look like shitty Pbns but Maybe it’s just the person’s first site And they don’t know any better or they Don’t really know What they’re doing um so you kind of Have to judge each site individually and I wish there was a simple algorithm that I could give you that says oh if it’s This then do this if it’s this then do This but It’s really complicated and it’s quite Quite difficult for me to Articulate it’s based on kind of like Quite a bit of Year’s experience and stuff yeah uh Also yeah look for top link top pages By links and then i look at like spammed Pages tier 2 links etc that’s like That’s big ones because gray hat people Do that so it’s like you quite quickly Find it because they will have lots of Leaking room domains And look at the links to that page i Will look at the page is it a guest post
If yes Check the links is it spam if yes even If the site hasn’t been penalized yet i Would be a bit careful That’s another thing i would do um Anything else on vetting guess what Sites No cool ah let’s talk about that one i Like it Uh keyword golden ratio uh so iwan Rahman rah rahman i don’t know how you Pronounce it i’m sorry about this Says this is an out of topic questions But what are your thoughts on keyword Golden ratio by doug cannington Should one implement it thanks so before We even start talking Uh i’m not talking about doug kennington Here we’re talking about cured golden Ratio the tactic Um because it’s like we’re not Necessarily gonna agree with what it is But it doesn’t mean that Anything else that he does is not good Or anything like that but uh Kgi yeah it’s like all in title results So you type all in title and then your Keyword And you search you check the monthly Search volume i actually checked the Video not long ago Um because i was reading on builder Society which is a forum for website Builders
Uh a blog post by c carter who i used to Know really well at the time When we were very active on wickedfire Uh Like i i he used to he started serpoo When we were Selling guest posts on wickedfire and Like we were talking a lot we had like Skype conversation with like a lot of Like big issues at the time uh And he actually loves it he loves golden Ratio and he’s like oh like uh Google only sends you traffic for the Pages that have The search volume based on like Basically your search well the server in The qsg target should match the total Traffic your site already gets or Something like that like he has this Kind of like tier system of like you Need to level up to be able to get the Bigger keyboards And he says he uses kgr uh to Find keywords and it has worked really Well for him basically Which i was a little bit suspicious kgr As i said his orientator result divided By monthly search volume And then they aim to have a ratio of Less than 0.25 The golden ratio normally is a metric That is used in art actually It’s like the distance between your eye And your nose and stuff like that to
Draw on painting so that’s why it’s Called like that Um but basically what it does is it Gives you Uh really easy keywords and usually to Get that ratio you need To find really low search volume Keywords right like it’s hard to Find a kgr positive or like green key Word Uh positive noise like it’s it’s a Negative term in 2020 and 2021. Uh it’s hard to find acute ratio Kilogram ratio below 0.25 when you have lots of search rooms So you tend to target Keywords at like you know between 20 and 200 searches per month maybe The uh metric actually or the ratio It only applies uh to [Music] Keywords with volume of under 250 per Month Oh yeah it’s over 250 it’s it’s not Applicable for For kgr um i i mean i have a fundamental Problem with With this whole thing i think it’s uh I understand why one would create a Metric or formula like this uh i think Having a framework Uh provides a lot of value to beginners Uh or people who don’t have the time to You know do detailed keyword research
Themselves and what a simple Uh what’s the 80 20 you can do for For beginners or for starter site Keyword research and this is An all right kind of estimation you Could probably refine it and and make it A little bit better but in the absence Of nothing else then Yeah it’s it’s it’s gonna get you some Results In the sense that it’s going to get you To actually do something versus not Doing so Yeah and and that may generate your your Results now if you’re comparing the Results of using Kgr versus proper keyword research Then i would say that you’re you’re Probably going to be left disappointed With You know with kgr um yeah it’s not Because you get some results that it’s Like Good result you know what i mean it’s Like a lot of people like have no Experience before so they’ll just be Like oh look i got some traffic so it’s Working Yeah okay which which is a really Important if to see some early progress To To buy into the idea that and to believe That you can Actually do this and to get motivated to
Keep going and things like that Having those wins is is really important But It you can also be harming yourself in The long term By taking this approach because you’re Not focusing On actual money-making keywords or Higher competition even medium Competition things which Keywords where you’re actually going to Move the needle for your site get more You know thousands of visitors a month Or or get those sign Ups or or add ad revenue dollars i think Yeah with kgr you’re pigeonholing Yourself Into keywords which have very low volume And very low competition which If you think about it if no one’s Searching for if hardly anyone’s Searching for it and hardly anyone’s Trying to compete for it That’s probably a good signal that They’re not worth competing for Now that’s not always the case that’s Not always the case and you can find Some nuggets in there For sure but would you have found those Anyway with just doing Proper keyword research yeah it’s not Just that i think you know what it Capitalizes on it capitalizes on the Fact that
Um many skewer tools massively under Report search volume And it makes people write for these tiny Tiny keywords you know Um which they would not necessarily go After so it’s like i think it’s just That fact Analyzing competition based on all in Title is is complete garbage in my Opinion Uh it’s like you have no idea how Competitive it is um Like there could be only 10 results but If they’re all by big sites it’s like You’re still You’re still quite and i’m sure You will find these keywords For example in a financial niche like When you talk about Uh stock tickers for example i’m sure Like some stock tickers will have Like some less popular stock tickers Will have Low all-in title results But these these ones will be from big Sites you know like they’ll be the Bigger comprehensive sites And that doesn’t mean that you can write About it then you’re gonna rank for it Like it’s not gonna happen Um so that’s that’s an example of where Kg is for example would not apply Um for in tests i’ll tell people like We tend to give two metrics for people
To look at in terms of organizing the Competition instead of all in title We tell them to look at the domain Rating of the top 10 pages and we Tell them to find at least three sites Below domain rating 35 Uh and then we tell them to look at the Traffic the traffic metric that hrs Gives you to the page So that traffic metric is uh combining All the keywords that page ranks for And it’s it’s a number like When it says 200 it doesn’t mean the Page gets 200 visits But it’s just a number that is an index That you can use first and we tell People like If it’s more than 150 or 200 and we Cannot vary this number depending on How monetizable the keyboard is you know So if there’s like if i can promote a 200 Per cell offer like i don’t mind if the Page has 50 traffic because it’s like It’s already good enough because i can Make good money with little traffic But like if i’m just going to be Promoting with amazon for example i Might be looking for 200 at least for Example so That’s usually the stuff that we’re Looking at so we’re looking at Competition but also Like what happens when i’m there how do
I make money you know and um And and i think it’s a better approach Than just all in title The reason why your in title is so Appealing is because it’s free um and People Like that and didn’t need to pay for a Tool whereas our method requires to use Ahrefs Um but it’s like i’d rather pay Some money to save me a lot of time in Not writing the wrong content And that’s kind of like something that We try to explain to people it’s like That information is literally your time If you’re saving if it costs 99 But you save 20 hours you like is your Time worth less than five dollars per Hour Uh and if it is maybe you should walk on That rather than Building your website um and so and so That’s the kind of stuff that Uh where we defend we’re not huge fans Kill a golden ratio it doesn’t mean that Someone that follows it will not get Results all traffic Um it means that we don’t think is the Best way to get results And that there is better ways to do this Basically Anything else on kgr no just i think It’s popular because it’s so simple it’s Free
And anyone can do it i also see a lot of People selling like kgr Keyword packs and i know some Even like bigger people in seo they will Buy those and and create content around That to start growing their Their site but the reason for the reason They do that is because Systematizing proper keyword research And finding people that can Can do it at a high level is very Challenging So it can become somewhat of a Bottleneck so to get the Uh throughput and to start lots of sites To grow lots of sites faster It can actually have a place but that Doesn’t mean As you said it’s the optimal way to to Do things Yeah okay let’s jump onto the next one Which is about cloudflare apo which i Mentioned in one of our news roundup So jyh said uh nice talk as usual gents Wrote a new cloudflare service would the Five dollar per month spend On this mean i can couple it with super Cheap hosting options Thinking of name chip entry level and Get decent reliable Solution ah yes that’s exactly what it Means because most of your files are Sought from cloudflare when you use Cloudflare ipo
Therefore your hosting is less relevant You know it’s just going to Basically the way it works with WordPress is the php just renders the Page so like the server Your hosting is going to do that Calculation and putting that page Together grabbing the main Content grabbing the sidebar right in The header et cetera and it’s going to Render html And then clapper is going to grab that Html and cache it on their server And serve that from 19 for 99 percent of People From their fast server so yes you can do That it’s not It’s not going to be the absolute best Because if you have something a bit Dynamic or you change your site or Something like this If you have really really hosting It could be a problem but for basic blog Type thing Yes i think it’s really powerful to Couple uh cheap hosting together with Cloudflare apo you can get Really good speeds for your sites at The best price basically so that’s Basically that’s a quick one um but i Think uh i think i’ll make a whole video On cloudflare ipo Uh this year because um it’s it’s Actually really cool for page speed
And the thing i like the most about Cloudflare ipo is there’s literally no Settings you just stick it And it just does it and like it just Figures it out for you it works really Well So i will i’ll make a full video on that It’s gonna be a short video if it’s just Ticking your button but i’m sure people Will like it Showing the before and after or Something like this um Okay uh anything else on cloud5 i guess Not cloud5po no that’s not your thing i Guess That’s why i didn’t go through this i’m Sorry i didn’t let you interrupt me on This Um another question is the next question And the last question is from alex Who was asking when you are selecting a Niche how many potential keywords Ideally do you want to see And i think that’s going to be coming Back to an argument i made During the kgr argument which is That it’s not really about the number of Keywords you know like i’m willing to Write a page that has less traffic if i Can Monetize it with a more profitable offer And vice versa i want more traffic if The offer Makes me less money it’s the same with
The niches right so Um i still like niches with a lot of Keywords because what it does is it Spreads the competition And it has happened that we went into Very very competitive niches but they Had Thousands of keywords and were able to Then you’re able to find gaps whereas When there’s only like 10 main keywords For your niche They tend to be extremely competitive And everyone’s going after them etc so Um when the niche is broader there’s More gaps that you can find and that’s Why For example yeah i mentioned the Financial market there is tens of Thousands of profitable keywords In the financial age so it’s a hard Niche but i believe it’s very doable for Most people who listen to this Uh to get into that niche because you Would be able to Like i’m thinking again like i’m talking About stock tickers like imagine if you Take Different tickers like let’s say you Have an accumulating Fund and you have a dividend Distributing phone and people will be Vs’ing these two right they’d be like This sticker versus distinct and that Has like
50 search volume or something but these People are looking to buy right And you can sell them brokerage accounts That’s pay you 200 bucks etc so That gives you an idea um i like to find These kind of niches that are Highly technical highly complex with a Lot of keywords but It’s not about the keywords it’s about How much money you can make from them we Don’t care about keywords we don’t care About traffic he doesn’t pay the bills Or pays the bills is selling stuff and Getting your commission or selling your Own stuff and So for that it’s a formula multi of Multiplying Keywords by volume by difficulty by Payout basically it’s kind of like that Giant formula And then you you don’t actually add it Up in your head you just You know evaluate it and so If a niche pays low then i would want I would want enough to be able to reach Enough volumes i would want enough Low competition keywords maybe like 100 I would want at least 100 pages on that Side But some niches with 20 or 30 good Keywords you can already make a site and Uh It might not be the biggest site it Might not be a site you keep writing
About but you can Do that so don’t focus on how many Keywords focus on how you can monetize Them maybe you have an opinion on this No i really okay sorry for Raising of your anxiety um all right Uh well we’re gonna wrap it up here let Us know if you like us picking up the Questions from the youtube comments And answering if you have more questions You can drop them in the comments And while you’re there you can also Thumb up the video subscribe and click On notification bell so that you don’t Miss Any on our of our future videos i am Going to do more real youtube videos Coming up as well so it’s not going to Be just podcasts i’m already starting to Work on some et cetera so i’m quite Excited for that uh Don’t forget as well the authority site System is Up when we when we close it end of the Week right yeah friday i think Thursday thursday at midnight so it’s Not just the regular autoinside system That you may have seen many times we Have completely redone it from scratch We spent six months on it it’s Massive it’s 50 bigger than it used to Be it has all the stuff that you need to Know for 2021 we talk about the new Amazon we talk about ymyl
We talk about core updates we talk about All the stuff that um you know may have Been newer In terms of building authority sites so If you want the complete blueprint go on Authorityhacker.com and also we’ll be Back next week with another podcast Episode so we’ll see you next week [Music] Robin sorry a dog We definitely the pajama pants on the on The blue Oh yeah