Free Books Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will motivate you to build an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to improve your business immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing principles to fully appreciate the book.

If you desire to discover from someone who has in fact made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to completely appreciate it.

In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online company.

If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You might have to read it numerous times to totally grasp it. Or just make it your companion as you set about your online way of life business experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and innovative online entrepreneurs.

How many service books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing an effective business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell speak about are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a powerful and transformative book. If you’re looking to start a company or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your business. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online organization only.

But don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that question. If you wish to scale an organization or start and follow tested ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.

DotCom Secrets supplies wise insights and methods to:

Existing company owner: If you have not started a service at all or have no organization idea, the book might not relate to you.

Product owners: If you have an existing item currently, then you can discover strategies to double or even triple your sales.

Confident online marketers: If you’re ready to take actions that might challenge your concept of service, then you ought to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. You don’t want to die since you do not have the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes.

So whether you’re a novice who’s just getting going or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding company.

If you already have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your service, how to draw in consumers, and the tricks to substantially improve your sales.

You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing company or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– considering that they match each other and offer starting and growing an effective company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step procedure to efficiently structure your company. You get to discover how to deliver your message and communicate worth in such a way that makes individuals want to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and make money to share messages that will change somebody else’s life.

Both books are advised to entrepreneur who want to become more successful in their markets. Business owners who are developed to see opportunities in competitors instead of pain.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that details the simple marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your organization. How does this understanding help your consumers and clients?

This will help you to serve them much better– instead of looking for out their pain points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they receive from your organization?

You’ll discover answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Value is crucial when it concerns building a sustainable company. If there’s no value, customers and clients will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your clients with a more tailored solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that changes everything you already know about growing a profitable organization. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an efficient value adder mapped out, you might not be able to construct a high-converting sales funnel.

The sales funnel is essential and has actually altered the method entrepreneurs and organizations approach sales online.

It works since it takes into account the clients’ habits– and moves them through the different steps of your value ladder until they’re prepared to purchase your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to determine or serve them. That’s why understanding how to specify your target market is very important.

This secret describes where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.

Every online business owner needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for most people. It’s probably the most difficult aspect of running a successful online company.

Do you really comprehend how traffic works in the online marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.

He shows you the very best kind of traffic that you should take notice of and how it can change your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will cause a sale.

Ensure you do not skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it suggests you can add more competent consumers to your email list and release a successful product that individuals are prepared and all set to acquire immediately.

In developing that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an appealing character utilizing these components and their elements, and recognize the best way to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that assist to connect and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five email design templates that have helped him to shift into an Attractive Character and an in-demand web marketer.

The Soap Opera Sequence works because it capitalizes on offering worth to your subscribers. This ‘value’ combined with a tempting open story hooks them the moment they read your very first email and they’ll anticipate the next one.

The days of dull email series are over. Do not simply take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.

You want to have the ability to lead ideal customers back to your deal. This may look easy but it’s effective nevertheless!

Russell likewise supplies fine examples and composed templates to accelerate the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are gone over in detail, along with and what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.

There’s a possibility that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.

This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. What a dreadful course to follow when constructing a service!

The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their exact consumers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable gift for your service. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely delighted that I read DotCom Secrets a couple of years ago (and several times more since that first time to completely understand and implement the techniques in my own online business.

It not only opened my eyes to funnels and how to develop them but likewise the 7 phases that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction in between having a 6-, 7-, or even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.

This secret alone is basic to creating the ideal type of page, offer, and traffic that will cause sales.

There’s also the pre-framing concept that you need to fully understand when creating a funnel– especially if you desire visitors and results in trust you more. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal organization recommendations. It goes into the particular landing pages you can produce in the 7 building phases that we’ve talked about earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times throughout these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyperactive purchasers for your services and items.

You can choose which you desire to begin with very first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this area and exposes the secret that made all his books sell millions.

Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, specifically if you have an item you’re currently offering online (or even offline).

I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He emphasizes the power of words and how utilizing a particular WORD can change your entire organization amazingly. That single word can serve as bait.

Regardless of the industry you run in, what you do, what items you use, or the business design, this is the part that a few of the effective business owners would conceal from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not grasp this area because it was special in its way. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually assisted him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important since it reveals what ought to occur once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus complimentary offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and entertaining– therefore causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you need to get premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief but you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Improve your company’ relevance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to becoming an idea leader in your industry.

Easy techniques that will work for any service design.

Build relationships and establish connection with your customers.

Cons.

You may require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the information).

The book is ideal for organizations that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and tricks for growing an organization and starting.

You’ll encounter a lot of aha moments while going through the sections. More importantly, you’re directed on how to incorporate the principle into my own company.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<