Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is a great resource if you wish to gain from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to fully value it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online organization.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it multiple times to totally understand it. Or merely make it your companion as you go about your online way of life company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both advanced and new online entrepreneurs.
How many organization books do you still discover pertinent in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion methods, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your business. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online company only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a company or begin and follow tested ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing company owner: If you have not started an organization at all or have no service concept, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can learn techniques to double or even triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your concept of organization, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce terrific outcomes, you don’t desire to fizzle out.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a profitable service.
If you already have an organization, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you should do to fail-proof your organization, how to attract customers, and the secrets to considerably boost your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– because they complement each other and offer starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your service. You get to discover how to deliver your message and communicate value in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and earn money to share messages that will alter someone else’s life.
Both books are advised to business owners who wish to become more effective in their markets. Entrepreneurs who are built to see opportunities in competition instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding assist your customers and clients?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your service?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, value is essential. , if there’s no worth, clients and customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also supply your consumers with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you currently learn about growing a rewarding company. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is important and has actually changed the way entrepreneurs and services approach sales online.
It works because it takes into consideration the clients’ habits– and moves them through the different steps of your value ladder up until they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why understanding how to define your target audience is important.
This secret describes where your target market (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s perhaps the most overwhelming aspect of running an effective online organization.
Do you really comprehend how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the best type of traffic that you ought to focus on and how it can transform your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it implies you can add more qualified customers to your e-mail list and launch an effective item that people are ready and prepared to acquire right now.
In producing that attractive character, Russell Brunson specifies the 3 elements you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these parts and their components, and determine the best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to connect and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and a popular web online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your customers. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Do not just enjoy soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your offer. This might look simple however it’s powerful!
Russell also provides good examples and composed templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and strategies for constructing high-converting funnels are gone over in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a chance that you’re making the above error.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a company, what a dreadful course to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your service. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to totally comprehend and execute the methods in my own online organization.
It not only opened my eyes to funnels and how to construct them however also the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is basic to developing the best kind of page, deal, and traffic that will cause sales.
When developing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely comprehend. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service suggestions. It goes into the specific landing pages you can develop in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper purchasers for your services and items.
You can choose which you desire to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have an item you’re presently selling online (or even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your entire organization magically. That single word can function as bait.
Despite the industry you run in, what you do, what products you provide, or the business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t grasp this area since it was distinct in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what ought to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or online marketers who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. When the visitor has effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to purchase. However it’s “unnoticeable”– which indicates there’s no aggressive or deception included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thus triggering visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your service’ importance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Basic techniques that will work for any business design.
Establish and construct relationships relationship with your customers.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you execute the details).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for starting and growing a service.
You’ll discover a lot of aha moments while going through the sections. More notably, you’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.