Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing principles to totally value the book.
If you want to discover from somebody who has really made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to completely appreciate it.
However overall, Dotcom Secrets is a valuable resource for anybody wanting to develop or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it multiple times to completely comprehend it. Or merely make it your companion as you set about your online way of life company experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both new and advanced online entrepreneurs.
How many business books do you still discover pertinent in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell talks about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to start a service or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online service just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to scale a service or start and follow tested ‘shortcut’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets provides wise insights and techniques to:
Existing company owner: If you haven’t started an organization at all or have no business concept, the book might not be relevant to you.
Product owners: If you have an existing product currently, then you can discover techniques to double and even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your concept of business, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. Since you lack the skillset, tools, and secrets that have actually been tested and proven to produce fantastic results, you do not desire to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a lucrative company.
If you currently have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you ought to do to fail-proof your business, how to attract clients, and the tricks to significantly improve your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– because they complement each other and attend to beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your organization. You get to discover how to deliver your message and communicate worth in a manner that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and get paid to share messages that will change someone else’s life.
Both books are advised to company owner who wish to become more successful in their industries. Business owners who are developed to see chances in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your service. How does this understanding help your clients and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it comes to building a sustainable service. If there’s no value, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters everything you currently know about growing a rewarding business. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is very important and has altered the way business owners and companies approach sales online.
It works since it takes into account the customers’ habits– and moves them through the various steps of your value ladder up until they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to determine or serve them. That’s why understanding how to specify your target market is necessary.
This secret outlines where your target audience (i.e., customers who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for many people. It’s arguably the most challenging element of running a successful online business.
Do you truly understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the best kind of traffic that you must take notice of and how it can change your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it indicates you can add more certified clients to your email list and introduce a successful item that people are ready and willing to acquire immediately.
In producing that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their elements, and recognize the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually helped him to shift into a desired internet and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your subscribers. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Do not just enjoy soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead ideal consumers back to your deal. This might look basic but it’s powerful!
Russell also provides fine examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and tactics for building high-converting funnels are talked about in detail, along with and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole automobile. What an awful path to follow when building a business!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your company. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and several times more because that first time to completely comprehend and carry out the methods in my own online business.
It not just opened my eyes to funnels and how to develop them but likewise the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This trick alone is fundamental to creating the ideal type of page, deal, and traffic that will result in sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to totally comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service advice. It enters into the particular landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper buyers for your product or services.
You can decide which you want to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your company, especially if you have an item you’re currently selling online (and even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a certain WORD can change your whole service magically. That single word can act as bait.
Despite the market you run in, what you do, what items you provide, or the business design, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this area because it was distinct in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what must take place once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. It’s “invisible”– which means there’s no pushy or deceptiveness involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– therefore causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you require to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your business’ significance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple techniques that will work for any service design.
Establish and develop relationships rapport with your customers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you implement the information).
The book is ideal for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for starting and growing a business.
You’ll come across a bunch of aha moments while going through the sections. You’re guided on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.