Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your company immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to completely value the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to completely appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.
So if you’re prepared to learn from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may need to read it numerous times to completely comprehend it. Or just make it your buddy as you tackle your online lifestyle business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both new and sophisticated online entrepreneurs.
The number of service books do you still discover pertinent in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization just.
However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to begin or scale a business and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You must think about another book.
DotCom Secrets offers clever insights and techniques to:
Existing entrepreneur: If you have not started a company at all or have no service idea, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your concept of company, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You do not want to fizzle out because you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce terrific results.
Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a lucrative company.
If you already have an organization, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your company, how to attract customers, and the secrets to substantially enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– because they complement each other and offer starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your service. You get to discover how to deliver your message and interact value in such a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to company owner who want to end up being more successful in their industries. Business owners who are constructed to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your company. How does this understanding help your clients and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is crucial when it pertains to building a sustainable business. , if there’s no worth, customers consumers clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also offer your customers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes whatever you already understand about growing a rewarding organization. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is important and has actually changed the method entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various steps of your value ladder till they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to define your target audience is important.
This secret lays out where your target audience (i.e., consumers who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most overwhelming element of running an effective online business.
Do you actually understand how traffic works in the online marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He shows you the best kind of traffic that you need to take notice of and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will cause a sale.
Ensure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it means you can add more certified consumers to your email list and introduce a successful product that people are ready and willing to acquire right away.
In developing that attractive character, Russell Brunson defines the three components you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their components, and recognize the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to shift into an Attractive Character and a desired internet marketer.
Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting e-mail sequences are over. Do not simply enjoy daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.
You want to be able to lead ideal customers back to your deal. This might look simple but it’s powerful however!
Russell likewise provides fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire lorry. When building a company, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your service. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to fully comprehend and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to build them however likewise the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, 7-, and even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This secret alone is fundamental to developing the ideal type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to fully understand when developing a funnel– especially if you want visitors and causes trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company guidance. It goes into the specific landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and products.
You can decide which you desire to begin with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have a product you’re presently offering online (or perhaps offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a specific WORD can change your entire organization amazingly. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you offer, or the business design, this is the part that some of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this area since it was special in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– therefore causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your organization’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your industry.
Simple methods that will work for any business design.
Establish and build relationships relationship with your consumers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you execute the information).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a business.
You’ll come across a lot of aha minutes while going through the areas. You’re guided on how to include the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.