Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to improve your organization immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing concepts to fully value the book.
If you desire to learn from someone who has in fact made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing principles to totally value it.
However in general, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online organization.
If you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it several times to completely grasp it. Or just make it your buddy as you go about your online lifestyle company adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both innovative and new online business owners.
How many company books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell speak about are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
However do not be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to begin or scale a business and follow tested ‘shortcut’ that has been tested by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
Although, DotCom Secrets provides wise insights and strategies to:
Existing business owners: If you have not started a service at all or have no service concept, the book might not relate to you.
Product owners: If you have an existing item already, then you can learn methods to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of service, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t want to die due to the fact that you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic outcomes.
So whether you’re a beginner who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful company.
If you currently have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you must do to fail-proof your business, how to draw in consumers, and the tricks to significantly improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– since they match each other and attend to starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your company. You get to learn how to provide your message and interact worth in a manner that makes individuals want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to company owner who want to become more effective in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that outlines the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your service. How does this understanding assist your clients and clients?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four simple questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it pertains to developing a sustainable business. , if there’s no value, customers and clients customers leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise offer your clients with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes everything you already learn about growing a profitable company. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has altered the way business owners and businesses approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is necessary.
This secret describes where your target market (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s perhaps the most complicated element of running a successful online business.
Do you really understand how traffic operates in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the best kind of traffic that you must focus on and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can add more competent clients to your e-mail list and launch an effective item that individuals are willing and ready to purchase right away.
In developing that appealing character, Russell Brunson specifies the 3 parts you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these parts and their aspects, and determine the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail design templates that have actually helped him to shift into a desired internet and an appealing character marketer.
Since it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of dull email sequences are over. Do not just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead perfect customers back to your offer. This may look basic however it’s effective however!
Russell likewise provides good examples and written design templates to accelerate the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and methods for constructing high-converting funnels are talked about in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above error.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire car. What an awful course to follow when developing a service!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a few years ago (and several times more since that very first time to completely comprehend and implement the techniques in my own online service.
It not only opened my eyes to funnels and how to develop them but also the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, seven-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure threatens.
This secret alone is basic to producing the ideal kind of page, deal, and traffic that will result in sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to totally comprehend. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business guidance. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive buyers for your services and items.
You can choose which you desire to start with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your company, especially if you have an item you’re currently selling online (or perhaps offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a certain WORD can alter your entire business magically. That single word can function as bait.
Regardless of the industry you run in, what you do, what products you use, or business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section since it was distinct in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to deal with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what need to occur when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. It’s “undetectable”– which implies there’s no pushy or deception included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and entertaining– thereby causing visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium clients.
Area 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Improve your service’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Easy methods that will work for any business design.
Establish and construct relationships rapport with your consumers.
You might need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the details).
The book is perfect for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a company.
You’ll discover a lot of aha minutes while going through the areas. You’re directed on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets totally free.