Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your business right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from someone who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to fully value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online business.
So if you’re all set to learn from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it multiple times to completely understand it. Or merely make it your companion as you set about your online way of life service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both brand-new and advanced online entrepreneurs.
How many organization books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell speak about are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your service. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online service only.
But don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a business or begin and follow proven ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing entrepreneur: If you have not begun a business at all or have no service idea, the book might not relate to you.
Product owners: If you have an existing product already, then you can discover methods to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your idea of organization, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce terrific results, you do not want to fizzle out.
So whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding organization.
If you already have an organization, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you must do to fail-proof your service, how to bring in customers, and the secrets to considerably enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– considering that they match each other and offer starting and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to efficiently structure your service. You get to discover how to deliver your message and communicate worth in such a way that makes people want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will change another person’s life.
Both books are advised to entrepreneur who wish to become more successful in their markets. Business owners who are developed to see chances in competition instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your service. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is crucial. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise offer your customers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters whatever you already understand about growing a profitable service. You’ll get started with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is necessary and has altered the method business owners and businesses approach sales online.
It works because it takes into consideration the customers’ habits– and moves them through the different steps of your value ladder till they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why understanding how to define your target market is important.
This secret outlines where your target market (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s arguably the most daunting aspect of running an effective online business.
Do you really understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He reveals you the best type of traffic that you should take note of and how it can transform your organization. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding strategies, the secrets to communicating well with your audience that will cause a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can include more competent customers to your e-mail list and release an effective product that people are prepared and all set to acquire right now.
In producing that attractive character, Russell Brunson specifies the 3 parts you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these parts and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have actually assisted him to shift into an Attractive Character and an in-demand internet online marketer.
The Soap Opera Sequence works since it profits from offering value to your customers. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This might look basic however it’s effective!
When you’re sending out Seinfeld emails, Russell likewise offers excellent examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the techniques and strategies for constructing high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole automobile. When developing a service, what a dreadful path to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable present for your company. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I check out DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely understand and execute the strategies in my own online service.
It not only opened my eyes to funnels and how to develop them however likewise the seven stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a 6-, 7-, or even eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.
This trick alone is fundamental to producing the right type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to completely understand when creating a funnel– especially if you want visitors and causes trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization advice. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
You can choose which you want to start with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have a product you’re presently offering online (and even offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your entire organization amazingly. That single word can function as bait.
Regardless of the market you operate in, what you do, what items you offer, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what must happen as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. When the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy. However it’s “undetectable”– which implies there’s no pushy or deceptiveness involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and entertaining– consequently triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Improve your organization’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your industry.
Simple strategies that will work for any business model.
Build relationships and establish relationship with your clients.
You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the details).
The book is perfect for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing a company and beginning.
You’ll come across a bunch of aha minutes while going through the areas. You’re directed on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.