Funnel Stacking Book Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to enhance your business immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of online marketing principles to fully appreciate the book.

Dotcom Secrets is a terrific resource if you want to learn from someone who has in fact generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your business instantly.

The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing concepts to completely appreciate it.

But overall, Dotcom Secrets is an important resource for anybody seeking to construct or grow an online organization.

If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You may have to read it numerous times to fully grasp it. Or merely make it your companion as you set about your online lifestyle business experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both new and sophisticated online entrepreneurs.

The number of service books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing a successful business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell speak about are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be utilized online and offline.”

This is a transformative and effective book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your company. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization only.

But don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you want to scale a service or begin and follow tested ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to consider another book.

Although, DotCom Secrets provides wise insights and techniques to:

Existing entrepreneur: If you haven’t begun an organization at all or have no organization idea, the book might not be relevant to you.

Item owners: If you have an existing item currently, then you can learn methods to double or perhaps triple your sales.

Positive marketers: If you’re willing to take actions that may challenge your idea of service, then you need to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been checked and shown to produce excellent results, you don’t want to fizzle out.

So whether you’re a beginner who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a rewarding service.

If you currently have a business, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you should do to fail-proof your service, how to bring in clients, and the secrets to considerably increase your sales.

You’re still not restricted at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing service or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– since they complement each other and attend to starting and growing a successful company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step process to efficiently structure your business. You get to find out how to provide your message and communicate worth in such a way that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and get paid to share messages that will change someone else’s life.

Both books are suggested to business owners who wish to end up being more successful in their markets. Business owners who are built to see chances in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the easy marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you require to have a full understanding of where you want your service. How does this understanding help your consumers and clients?

This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re willing to pay.

In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What benefit will they receive from your company?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable company, worth is crucial. , if there’s no worth, customers and clients will leave.

.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise offer your clients with a more personalized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that alters whatever you already understand about growing a profitable service. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an efficient value adder mapped out, you may not be able to construct a high-converting sales funnel.

The sales funnel is essential and has actually altered the way business owners and companies approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the various actions of your value ladder up until they’re prepared to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is essential.

This secret outlines where your target audience (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant battle for many people. It’s perhaps the most daunting element of running a successful online service.

Do you really understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the answers.

He reveals you the best kind of traffic that you ought to pay attention to and how it can change your organization. The type of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding methods, the tricks to interacting well with your audience that will lead to a sale.

Make certain you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and confident character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a business owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it suggests you can include more competent customers to your email list and introduce a successful product that individuals are prepared and willing to buy right away.

In producing that attractive character, Russell Brunson specifies the three elements you must keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character using these components and their elements, and identify the best method to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that assist to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five e-mail design templates that have actually helped him to shift into an Attractive Character and a sought-after internet marketer.

Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your first email and they’ll look forward to the next one.

The days of boring e-mail sequences are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.

You want to be able to lead ideal consumers back to your deal. This might look simple however it’s powerful!

When you’re sending Seinfeld e-mails, Russell likewise supplies great examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and strategies for building high-converting funnels are discussed in detail, as well as and what you truly must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.

If you’re a business owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above error.

This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire automobile. What a terrible course to follow when building a business!

The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a priceless present for your business. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a few years ago (and a number of times more because that very first time to fully comprehend and carry out the strategies in my own online service.

It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction between having a 6-, 7-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.

This trick alone is fundamental to producing the best kind of page, offer, and traffic that will lead to sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to fully comprehend. Well, who does not want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common company advice. It goes into the particular landing pages you can produce in the 7 building phases that we’ve talked about earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times throughout these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive buyers for your products and services.

As soon as you’ve comprehended how this works, you can choose which you want to begin with very first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and reveals the trick that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have an item you’re presently selling online (or perhaps offline).

I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He stresses the power of words and how utilizing a particular WORD can alter your entire service magically. That single word can function as bait.

No matter the industry you operate in, what you do, what items you offer, or business model, this is the part that a few of the effective business owners would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t comprehend this section since it was special in its method. I had to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to offer countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to fight with these parts because there’s an effective suite of software you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what ought to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has actually successfully completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

You’re not limited in any method– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which implies there’s no aggressive or deception involved.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, useful, and amusing– thereby triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief however you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your organization’ importance using the worth ladders and sales funnel techniques and scripts.

Get tricks to becoming an idea leader in your industry.

Basic techniques that will work for any company model.

Build relationships and establish rapport with your customers.

Cons.

You might need to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you implement the information).

The book is ideal for businesses that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing a service.

You’ll come across a lot of aha minutes while going through the sections. You’re assisted on how to incorporate the concept into my own organization.

DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<