Funnelology 101 Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your business right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing principles to totally value the book.

Dotcom Secrets is an excellent resource if you want to gain from somebody who has actually made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company right away.

The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing concepts to fully value it.

But overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online organization.

So if you’re all set to gain from among the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might need to read it several times to totally understand it. Or just make it your buddy as you set about your online lifestyle organization adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it appropriate to both innovative and new online business owners.

The number of service books do you still discover pertinent in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion methods, which can be used offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to begin a company or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for constructing a sustainable online organization only.

But do not be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you want to scale a business or start and follow proven ‘shortcut’ that has been checked by Russell himself, you must read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to think about another book.

Although, DotCom Secrets offers smart insights and strategies to:

Existing entrepreneur: If you have not begun an organization at all or have no service concept, the book may not relate to you.

Product owners: If you have an existing product already, then you can discover methods to double or even triple your sales.

Positive marketers: If you’re willing to take actions that may challenge your concept of company, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a service that stands the test of time. You do not wish to fizzle out since you lack the skillset, tools, and secrets that have been checked and proven to produce excellent results.

So whether you’re a newbie who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a profitable company.

If you currently have a service, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you should do to fail-proof your organization, how to attract clients, and the secrets to substantially increase your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– considering that they match each other and offer beginning and growing an effective company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to efficiently structure your company. You get to find out how to deliver your message and communicate worth in such a way that makes people wish to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will change someone else’s life.

Both books are suggested to company owner who want to end up being more successful in their industries. Business owners who are developed to see chances in competitors instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that outlines the easy marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your service. How does this understanding assist your customers and customers?

This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 simple concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What benefit will they get from your organization?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, value is crucial. If there’s no value, consumers and clients will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise provide your clients with a more personalized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes whatever you already understand about growing a profitable company. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you don’t have an efficient worth adder drawn up.

The sales funnel is very important and has altered the method business owners and businesses approach sales online.

It works since it considers the consumers’ habits– and moves them through the various actions of your worth ladder up until they’re ready to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to define your target market is very important.

This secret outlines where your target audience (i.e., consumers who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant struggle for many people. It’s perhaps the most complicated aspect of running an effective online company.

Do you actually understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation expertise, Russell has the responses.

He reveals you the very best type of traffic that you ought to take notice of and how it can change your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will result in a sale.

Make sure you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and appealing character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?

As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it suggests you can add more competent customers to your email list and release a successful item that people are prepared and ready to purchase right away.

In developing that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an attractive character using these parts and their elements, and recognize the very best way to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 email design templates that have helped him to shift into a desired web and an attractive character online marketer.

The Soap Opera Sequence works since it takes advantage of giving value to your customers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.

The days of boring email sequences are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.

It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You should be purposeful and strategic about it anyways.

You want to have the ability to lead perfect clients back to your offer. This may look easy but it’s powerful!

Russell likewise provides fine examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and methods for constructing high-converting funnels are gone over in detail, as well as and what you actually must do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of adhering to systems that work. Simply put, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.

This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. When constructing an organization, what a terrible path to follow!

The secret here is leveraging on other people who currently have an effective funnel and making your deal to their exact customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely happy that I read DotCom Secrets a few years ago (and numerous times more since that first time to fully understand and implement the strategies in my own online company.

It not only opened my eyes to funnels and how to construct them but likewise the 7 stages that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, seven-, or even eight-figure company is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.

This trick alone is basic to producing the best type of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing concept that you require to completely understand when creating a funnel– especially if you desire visitors and causes trust you more. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal company suggestions. It goes into the specific landing pages you can create in the 7 building stages that we’ve talked about previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times during these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper buyers for your services and items.

As soon as you’ve understood how this works, you can choose which you wish to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books offer millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, specifically if you have an item you’re currently selling online (and even offline).

I mean if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a certain WORD can change your entire organization amazingly. That single word can serve as bait.

Regardless of the market you run in, what you do, what products you use, or the business design, this is the part that some of the successful entrepreneurs would hide from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t understand this section since it was distinct in its method. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to offer millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important due to the fact that it shows what need to happen as soon as you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. But it’s “invisible”– which means there’s no pushy or deceptiveness included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to provide lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and entertaining– therefore triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is brief but you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Enhance your business’ importance utilizing the value ladders and sales funnel methods and scripts.

Get tricks to becoming an idea leader in your market.

Simple strategies that will work for any organization model.

Establish and construct relationships connection with your clients.

Cons.

You may need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the information).

The book is perfect for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and secrets for growing a service and beginning.

You’ll come across a lot of aha moments while going through the sections. You’re directed on how to include the concept into my own organization.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<